April 2014 – Expio Digital Marketing

30AprApril 30, 2014

Matthew Effect: Key To Facebook News Feed

"Whoever has will be given more... Whoever does not have, even what they have will be taken from them."— Gospel of Matthew Custom Selected News Feed In his book Outliers, Malcolm Gladwell demonstrates a principle he calls the "Matthew Effect". Essentially, the idea is that when a person gets an early or extended opportunity, it leads to a multiplication of opportunity in the future. And though we can't fully explain the idea here, the principle is profound and can teach much about...

By andyrollerExpio ValuesExpio Values, Facebook, Malcolm Gladwell, Matthew Effect, News Feed0 Comments

21AprApril 21, 2014

Facebook Ads: What’s Different About Boosted Posts? (Excerpts)

Did you know there are several different kinds of Facebook ads? Traditional Facebook ads appear on the sidebar, while boosted posts appear in the user's News Feed. This is a critical difference. So, which should you choose and why? Is there a good strategy to keep in mind for using them in different scenarios?

By andyrollerExpio ValuesAds, Boosted Posts, Facebook3 Comments

14AprApril 14, 2014

Thoughts on Facebook Reach Decline? (Excerpts)

Is Facebook on the decline? There are many opinions out there, but I've shared screenshots below of an email exchange I recently had with Andy Roller, Expio Lead Consultant on the subject. He shares brief and helpful insights on how Expio Consulting sees and plans to handle the changes:

By andyrollerSocial MediaFacebook, Post Reach, Q&A, Reach, SMP0 Comments

01AprApril 1, 2014

13 Business Tips for April Fool’s Day from Shane Gibson

Shane Gibson, author of several Social Media books, including Sociable!: How Social Media is Turning Sales and Marketing Upside Down and Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits, took to Twitter today to fabricate some ideas which represent the exact opposite of what is good and true about social media. He gave us a nasty picture of some of the thoughts and practices that some businesses and their leaders use everyday. We can...

By andyrollerExpio ValuesApril Fool's Day, Shane Gibson, Twitter0 Comments

01AprApril 1, 2014

Content Has a Perfect Length via Buffer App

Buffer App, one of our most-used tools in the office (it helps us easily schedule out posts for brand pages on a calendar), just put out a fantastic blog titled, "The Ideal Length of Everything Online, Backed by Research." It's a super helpful post that breaks down the research to tell things like how many words should be in a blog headline, or a tweet. We highly recommend you go take a look and learn from it. The Ideal Length of Everything...

By andyrollerSocial MediaBuffer, Buffer App, content, Research0 Comments

INSIGHTS

INSIGHTS

Monthly Archives - April 2014

Matthew Effect: Key To Facebook News Feed

Facebook Ads: What’s Different About Boosted Posts? (Excerpts)

13 Business Tips for April Fool’s Day from Shane Gibson

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