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INSIGHTS

INSIGHTS

Monthly Archives - March 2025

29Mar

Why Doing Hard Things Is the Easiest Way to Live

Problem → The Exhausting Trap of Easy Most think the goal is ease. Less resistance. More comfort. Fewer constraints. But chasing the easy path often creates the hardest life: Decisions stack up unmade. Habits slide. Guilt builds. Health and appearance declines. Confidence fades. What looks like relief can end up costing you everything that matters. The irony? Doing hard things—on purpose—is the easiest way to live (also the happiest way) Quote → The Power of Hard Choices “Easy choices, hard life. Hard choices, easy life.” –...

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28Mar

Pip the Penguin: A Marketing Parable

Meet Pip.Pip felt lost in the noise of a chaotic penguin colony. All the constant squawking sounded the same, and Pip could barely understand any of it. Pip didn’t like squawking, but he went along with it. That’s what everyone else was doing. But he could never be heard. Pip knew he had a different song to sing. One day, while all the other penguins were going through their daily routine of meaningless squawking, Pip went to a quiet corner of...

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22Mar

Buying vs Buying-In

Problem → Customers who Buy from you without Buying into you. Most businesses ask, “How do we get people to buy?” A reasonable question to be sure. A better question is, “How do we help them believe, buy into our culture, and feel ownership over their decision?” People buy for lots of reasons that may not include buying into our brand. When people buy-in to the brand, they don’t just make a purchase—they commit. They connect. They believe. That belief drives loyalty, referrals,...

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19Mar

Building a Hero Culture: Unleashing Real Change from Within

What if the key to true transformation in your organization lies not in big initiatives but in the everyday actions of a few dedicated "heroes"? We’ve all seen it—those standout individuals who work a little differently, think a little bigger, and inspire those around them. These “heroes” are often the spark needed to ignite lasting cultural change. Rather than following the rulebook to the letter, they innovate, take risks, and don’t shy away from mistakes. And when they’re supported, they inspire...

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15Mar

Win the Moment. Win the Day.

1 Problem Have you ever had a make-or-break moment… and hesitated? You sit down to send the email, make the call, or take action—then suddenly, doubt creeps in. You hesitate. You procrastinate. And the moment passes. This isn’t about time management. It’s about moment management. We lose momentum not because we lack time, but because we don’t win these small moments of hesitation, distraction, and procrastination. But what if the key isn’t forcing action—but creating space in the moment, then acting from that space? 1...

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11Mar

The Raw Truth about AI from Behind the Scenes

AI is a tool, and like any tool, its effectiveness depends on how we use it. Behind every AI decision, there’s a team of humans feeding it information and guiding its actions. It’s not learning on its own—it’s the people who make it work. Is AI powerful? Absolutely. But there’s still a long road ahead before it lives up to the promises. And that’s what makes it exciting. AI can improve the way we work, but only when we know how...

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