The Escalation Trap: A Tale of Two Law Firms
Today? Outthinking escalation and how to only play the games you can win. What if your competitor (or spouse or whoever) isn’t the problem? What if it's the system you've allowed yourself to participate in? In a mid-size city in Texas, two of the city’s most recognized firms were locked in an aggressive rivalry for the business of a massive company that would be moving into the area. Let’s call them Firm A and Firm B. Firm A ran a massive billboard campaign:...