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INSIGHTS

INSIGHTS

Monthly Archives - September 2025
08Sep

The Learjet Lesson: Trust Is Built on Expectations, Not Promises

In 1964, Bill Lear delivered his first jet to a client. It was an instant success. Shortly after, two of his planes crashed under mysterious circumstances. Lear could have looked the other way, blamed the pilots, or let the issue slide to protect sales momentum. Instead, he took a terrifying risk. He personally recreated the problem in the air to find the cause and nearly lost his life doing it. When he confirmed the defect, he grounded every plane, built a new...

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02Sep

He Thought His Nephew Could Handle It: Why Law Firms Should Think Twice Before Hiring a Freelancer for Marketing

Your reputation, compliance, and client trust are too important to gamble. A small but growing law firm had a relative, fresh out of college, running their website and social media. He knew design tools, posted a few graphics, and even wrote blogs using the latest AI tools. But nothing was optimized for SEO. No one checked for legal ethics violations. Worse, the content sounded like generic advice, not legal guidance from a trusted firm. When their case volume stagnated, they turned to...

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02Sep

It Wasn’t Until a Patient Complained : Why Medical Marketing Needs More Than a Creative Freelancer

They thought a freelancer was enough. A women’s health clinic in Texas hired a freelancer to manage their website and social media. Things looked fine at first. A few posts got posted, and the website was revamped with new services. But no one was tracking the results. The content was far from medically accurate. Worst of all, a patient form collected personal health information with no encryption.   It wasn’t until a patient complained that the practice realized they were exposed both legally and...

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02Sep

The Most Dangerous Gap in Business

When Clients Say “It’s Fine” The most dangerous gap in business relationships isn’t price or quality. It’s expectation(s). Most client breakdowns, whether it’s disappointment, churn, or a slow slide into resentment, come down to mismatched expectations. It's almost never malice. It's rarely incompetence. It's usually two parties assuming they were on the same page… when they weren’t even reading the same book. And the worst part? Clients rarely tell you what’s wrong. They hint. They withhold. They cancel and disappear. The Problem: Expectations Are...

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