The Hidden Danger of Marketing Neglect
For a long time, my default identity as a founder and operator was the fixer of client and team problems, builder and optimizer of client campaigns. Client marketing needs came first. I was always in the game, pushing for results for our clients. Meanwhile, my own brand went silent. Social accounts fell dormant. Emails went unwritten. Website updates lagged. Inbound leads slipped through cracks. I was so consumed with operations, hiring, finance, and delivery that I lost sight of the foundational...
