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INSIGHTS

INSIGHTS

Monthly Archives - January 2026

12Jan

Backing Into Better Marketing

I’ve been reading three wildly different books lately. Charlie Munger’s Poor Charlie’s Almanack, Aristotle’s Nicomachean Ethic, and Richard Feynman’s Six Easy Pieces. One is a billionaire investor’s collection of mental models. One is ancient Greek philosophy about virtue and the good life. One is a Nobel Prize–winning physicist explaining the foundations of reality to undergraduates. Not exactly a normal business reading stack. But taken together, they provide some great reminders and ideas. Good outcomes require visible thinking. Failure is usually predictable. And progress depends...

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05Jan

Trust is King in Business Relationships, but it is NOT Strategy. Here’s Why:

If you run a services business, you’ve probably heard this before:“We trust you. Just keep doing what you’re doing.”At first, that feels great.No micromanaging. No constant questions. No second guessing. Just freedom to do your work and deliver results.But here’s the uncomfortable truth I’ve learned the hard way.Trust without reciprocal effort is not a strategy. It’s a delay. And eventually, it becomes a problem.A successful client relationship is not built on blind trust. It’s built on shared understanding, clear expectations,...

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05Jan

Human-First Marketing in the Age of AI: A Framework for 2026

The AI revolution in marketing is here. And it's making everything worse. Not because the technology is bad. Because we're using it wrong. Walk through LinkedIn right now. Post after post of AI-generated "insights" that say nothing. Open your inbox. Email after email that's clearly templated, personalized with your name but obviously mass-produced. Visit competitor websites. Blog after blog that reads like it was written by the same algorithm. The technology got better. The marketing got worse. This is the paradox we're living in...

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05Jan

The Whiplash Years: How Digital Marketing Survived 2020-2025

The last five years broke every marketing playbook ever created. 2020: A global pandemic emptied offices overnight. In-person events vanished. Sales cycles stretched. Budgets evaporated. Marketing teams scrambled to figure out virtual everything while wondering if their jobs would survive the quarter. 2021-2022: The pendulum swung hard. E-commerce exploded. Digital ads got more expensive. Everyone became an "expert" in short-form video. Then came the algorithm changes (weekly, it seemed) making yesterday's winning strategy today's wasteful spend. 2023: Layoffs swept through tech. Marketing departments...

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