My right shoulder had been bothering me since August.

A dull, nagging pain that I kept hoping would fix itself. I stretched, lifted lighter, worked around it. It would feel better for a while, then flare back up again.

So I did what most people do these days. I asked AI.

I found the best should experts, put them into a mastermind thread. I described the pain, my workouts, my recovery habits. They gave me a well-structured plan. Stretches, mobility work, rotator cuff rehab. The result?

Half of it worked. The other half made it worse. So, it was a net neutral. No progress.

It wasn’t that the information was wrong. It just wasn’t specific enough.

Last week I finally went to see a physical therapist. Ironically, the clinic belongs to one of our healthcare clients, so I walked in both as a patient and as a marketer, curious about the experience from both sides.

In five minutes the therapist did something AI could not. She tested, watched, adjusted, and felt how the joint moved. She connected what I described to what she could physically observe and test.

She didn’t just know anatomy. She understood the subtle patterns behind my movement.

In short, AI gave me general wisdom. My therapist gave me precision with real-time feedback, testing, and a path forward to healing.

The Lesson

AI is an incredible tool. It’s fast, informed, and getting smarter every day. But it’s not a replacement for mastery. It is a multiplier of it.

The best professionals are learning to use AI as a power tool that sharpens what they already know. The ones who refuse will not be replaced by AI itself, but by the people who use it better.

My therapist used technology to enhance her process. Data, movement tracking, digital notes. But the magic came from human feedback, intuition, and experience.

The same applies in business, marketing, and leadership.

AI can analyze data, spit out ideas for solutions, give instructions, and automate systems. But it cannot feel the tension in a client meeting. It cannot sense timing or emotional cues. It cannot deliver conviction or care. It can’t test your shoulder.

The future belongs to people who blend the two: the insight of the human and the precision of the machine.

The Solution

Do not fear AI. Integrate it. BUT do not outsource your thinking to it.

Use it to sharpen ideas, test assumptions, and accelerate learning. Let it handle

the repetitive so you can focus on what only you can do.

That is the edge.

Whether you are a therapist diagnosing pain or a marketer diagnosing weak points in a funnel, the rule is the same. AI can point. Only you can feel.

That is the human advantage, and it is not going away.

See you next Saturday.