Participation in the Creative Process Key

The clients that really succeed are the ones that collaborate. They work with you. So they answer the questions.

Transcript

In this business, we’ve learned a couple of things about what we like and what we don’t like. The main thing we don’t like are clients that we don’t like. Here’s a bit of insight on clients that succeed well with social media.

First of all, the client participates in the process. You’d be shocked at how many clients come to us for help to make their social media great and then just check out. They don’t talk anymore, don’t answer questions about their goals, values, or other relevant things. They don’t respond to reports. They just want us to do all the work. That’s not going to work. Those clients will never succeed in social media, and honestly, they’re not likely to succeed long-term in much else if they act that way.

The clients that really succeed are the ones that collaborate. They work with you. They answer the questions. They’re clear about what they want to accomplish, and we help them with that. We go through a detailed process to clarify goals, and they communicate, work with us, and allow adjustments along the way. That approach works really well for social media presence, even if goals differ.

People argue over the ROI of social media, but ROI is relative to the goal. There isn’t always a direct monetary value for everything that’s social. Some things like coupon codes are simple to measure. Education, engagement, and awareness may seem difficult to quantify, but it’s always possible. We help clients track and measure progress. Clients that succeed are willing to go through the strategic process, set goals, communicate throughout, and measure progress regularly.