Author - andyroller

Why it pays to hire a team of experts to handle your digital marketing strategies.
12Mar

Why Outsourcing Digital Marketing Efforts Makes Dollars and Sense

Crunching the Numbers: Why Expio is a Cost-Effective and Hassle-Free Solution for Digital Marketing [x_author title="About the Author"] At Expio Digital Marketing, we put ourselves in our clients’ shoes. We challenge each other to ask the tough questions that we know our clients and their audience are asking. One question we ponder often is, “Why should a client hire us versus a team of full-time employees?” The answer is easy: Hiring Expio Digital Marketing is far less expensive than hiring a full-time...

By Content Marketing, Expio Values, Social Media, Websites and Apps, , , , 0 Comments
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26Feb

Our Best Single Tip to Improve SEO

By Joshua Godsey Produce blogs, or landing page content that answer low competition, high-traffic keyword queries in your area of expertise. [x_author title="About the Author"] SEO is about keywords. Keywords that trigger content. The goal here is to identify what keywords are opportunities, and then write content to answer them. Ask yourself a few questions in order to make this happen. Are you able to write expertly on your website for specific keywords? What keywords suggest the user wants to do business with...

By Online Search (SEO), , , , , , , , 1 Comment
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Jody Reynolds, Expio Chief Relationship Officer
09Jan

Expio Digital Marketing Welcomes Jody Reynolds

New Expio Chief Relationship Officer Brings 17 Years Digital Marketing Experience Rule-Breaking Pioneer in Social Media and SEO   Expio has been following the career of Jody Reynolds for some time. Years ago, the company where Reynolds was working met with Expio to discuss digital marketing tactics. At a time when Facebook pages weren’t standard and iPad giveaways were a novel concept, Reynolds was hard at work implementing new strategies to earn digital marketing growth – even breaking a few rules along the...

By News0 Comments
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SEO Honesty Leads To Better User Experience, Results
05Dec

SEO Basics: Two Brutally Honest Questions You Should Ask Yourself About Your Website

[x_author title="About the Author"] SEO Honesty Leads To Better User Experience, Results Be honest. Why would anyone visit your website? Do users actually want or need the content on your website? There are moments in life where suddenly everything becomes clear. The day you decide to buy an engagement ring, for example. Well, when it comes to planning your newest website content, we suggest getting clarity. Like, extreme clarity – brutal, real, user-tested honesty. Ask friends. Ask family. Ask peers. Or, take it even further and...

By Expio Values, Online Search (SEO)0 Comments
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Common Mistakes All Bloggers Make And How To Turn Them To Your Advantage Expio Digital Marketing Blogging
25Oct

Common Mistakes All Bloggers Make And How To Turn Them To Your Advantage

Your Brilliant Blog Piece May Be Undermined By These Common Blunders I'm emerging from a fresh round of blog edits here at Expio HQ. Fresh on the mind are the common blogging mistakes we all make. Even the best marketers and bloggers make them. Whether keeping header capitalization styles consistent or not using consistent comma rules, you've probably slipped into at least a few of these mistakes when you've blogged. As a marketing agency, our blogging team submits their blogs to an...

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What is a good performing ad and how to know - Expio Digital Marketing
28Aug

So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.

[x_author title="About the Author"] With $100 you can reach thousands of people. That's pretty amazing, right? The marketing tools of today are within a click's reach, and they boast incredible numbers. With Facebook, $50 and a click of that "Boost" button, you can reach thousands of people. And, you know what, tThere is something pretty cool about that. It’s definitely not like the old media where your ad success meant you hoped a lot of cars drove by your billboard. You anxiously hoped a...

By Blogging, Content Marketing, Expio Values, Online Search (SEO), PPC, Reports, Social Media0 Comments
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18Apr

How to Move Your Website to a New Address: An SEO’s Guide

[x_author title="About the Author"] Looking to freshen up your web presence with a new domain? Did your business recently rebrand or change its name? Find a better domain? Want to get away from ".net" or other uncommon addresses? We've got you covered. This guide will ensure you have a successful and SEO-sound site migration. We recommend checking your website daily for potential problems after following these steps. You'll likely notice your website's SEO will be affected for awhile. This is normal and to...

By Websites and Apps1 Comment
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17Oct

New AdWords Interface Design Rolls Out

[x_author title="About the Author"] Google Redesigns AdWords Interface The much-improved interface from AdWords came out to users last Wednesday. We think it's a big improvement over the previous design. Though, there are some bugs we've noticed, like text being cut off in certain spaces. But we're sure they'll correct those quickly. The look and feel is much cleaner and easier to navigate. We've found the new organization to be much more intuitive, easier to find where we want to go. That's probably the...

By PPC0 Comments
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How We Build Trust As An Agency Joshua Godsey - Expio
25Jul

How We Build Trust As An Agency

Quality, Weekly Communication Regular communication may be the most important thing that builds trust between an agency and the brand they represent. Digital marketing strategies require a lot of detail, planning, and execution. Those things simply can’t happen without regular check ins, updates, reports and collaborative communication. One email per week helps build trust by providing consistency. It also shows determination on the part of the agency. A succinct and strategically targeted email sent once a week will help both the...

By Expio Values0 Comments
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How to Link Instagram to Facebook for Social Media Admins
19Jun

How to Link Instagram to Facebook for Social Media Admins

[x_author title="About the Author"] View, Respond and Engage on Instagram Directly from Facebook Pages Facebook is attempting to make social media management on both Facebook and Instagram more easy. The new Facebook "inbox" (still rolling out to most admins) features the ability to view, and respond to engagement on Instagram profiles, right from the Facebook notifications area. This allows for desktop engagement on the Instagram account through Facebook. In other words, you can now like, and comment on Instagram comments straight from your...

By Social Media, 0 Comments
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