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INSIGHTS

INSIGHTS

1 Solution Saturdays

12Jan

Backing Into Better Marketing

I’ve been reading three wildly different books lately. Charlie Munger’s Poor Charlie’s Almanack, Aristotle’s Nicomachean Ethic, and Richard Feynman’s Six Easy Pieces. One is a billionaire investor’s collection of mental models. One is ancient Greek philosophy about virtue and the good life. One is a Nobel Prize–winning physicist explaining the foundations of reality to undergraduates. Not exactly a normal business reading stack. But taken together, they provide some great reminders and ideas. Good outcomes require visible thinking. Failure is usually predictable. And progress depends...

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05Jan

Trust is King in Business Relationships, but it is NOT Strategy. Here’s Why:

If you run a services business, you’ve probably heard this before:“We trust you. Just keep doing what you’re doing.”At first, that feels great.No micromanaging. No constant questions. No second guessing. Just freedom to do your work and deliver results.But here’s the uncomfortable truth I’ve learned the hard way.Trust without reciprocal effort is not a strategy. It’s a delay. And eventually, it becomes a problem.A successful client relationship is not built on blind trust. It’s built on shared understanding, clear expectations,...

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30Dec

Visualize Failure, Not Success: A Counterintuitive Protocol That Works

I’m 14 days into Phase 3 of the LiveHard program. Almost halfway through. Just 16 days away from completing the full LiveHard year.If you're not familiar with 75Hard or LiveHard it's worth checking out. It's a mental toughness program and includes a difficult list of daily tasks (e.g. 2 workouts - one has to be outdoors no matter the weather; 1 gallon of water, reading requirement, strict diet, 5 minute cold shower, more...)Visualization isn’t required in Phase 3. But it...

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23Dec

Make a List. Check it Twice. Get it Done.

Why the smartest people I know run on checklists I’ve been deep into reading Poor Charlie’s Almanack this month. It’s one of those books that punches you in the face with wisdom, then laughs at you for not learning it sooner. What’s wild is that Charlie Munger, one of the sharpest thinkers of our time, didn’t place his bets on brilliance or instinct. He placed them on process. Repetition. Discipline. And especially... checklists. There’s a quote in the book that stopped me...

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16Dec

1 Solution Saturday – On Sunday This Week

It's been 37 weeks of writing these without missing a week...until this week. I got married Friday morning to my favorite person, so I feel like I get a pass. It was just us and a minister and photographer in Sedona, AZ. We climbed up (yes, in our wedding clothes) Cathedral Rock at sunrise for the ceremony and it was EPIC. This week, here are 7 highlights that are some of my favorites from the last 37 weeks (links included): Action builds confidence. Hesitation...

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10Dec

Daily Rhythm = Life Momentum

Most people treat time like a to-do list. The best treat it more like a their favorite band with a great rhythm section.Years ago, I started noticing something simple but important: When my day had rhythm, I felt momentum and power. When it didn’t, I flailed, no matter how short or long my task list was.And the more I learned about high-performance leaders and peak productivity research, the clearer this became.Ever feel overloaded, over-caffeinated, frustrated, and deeply confused on why...

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01Dec

How Smart Marketing Once Moved a National Holiday

In the middle of the Great Depression, when the American economy was barely breathing, a strange thing happened. Marketing changed a national holiday.Since Abraham Lincoln established Thanksgiving as a national holiday in 1863, it had always been celebrated on the last Thursday of November. But in 1939, that long-standing tradition created a real problem for retailers.The last Thursday fell unusually late, leaving only 24 shopping days until Christmas. In the middle of the Great Depression, when many Americans could barely...

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26Nov

The One Word That Separates AI Amateurs from AI Masters

How often do you truly feel like getting up to train? Not think about training. Not talk about training. Actually train. Most days, the answer is almost never. But we show up anyway because we know what consistency produces. One session does nothing. Hundreds of sessions transform everything. AI works the exact same way. The word that matters most with AI is TRAIN. You train your body. You train your mindset. You train your habits. Now you have to train your AI. And you have...

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18Nov

The Human Edge in the Age of AI

My right shoulder had been bothering me since August.A dull, nagging pain that I kept hoping would fix itself. I stretched, lifted lighter, worked around it. It would feel better for a while, then flare back up again.So I did what most people do these days. I asked AI.I found the best should experts, put them into a mastermind thread. I described the pain, my workouts, my recovery habits. They gave me a well-structured plan. Stretches, mobility work, rotator cuff...

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11Nov

Stop Living Your Life on Default Settings

Have you ever looked at your phone's home screen full of apps you didn’t remember installing? Notifications popping. Default layouts. Default sounds. Like our phones, in life we had built habits, routines, and reactions that weren’t chosen. They were inherited. We often run on the factory settings we've never questioned. And that's the way most people live. They operate on autopilot. The phone came set up a certain way. The workday came structured a certain way. The relationship came with unspoken “norms.” And...

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