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INSIGHTS

INSIGHTS

1 Solution Saturdays
04Nov

Healthcare Marketing & Leadership: The OCR Mid-Market Audit Blitz

The Problem OCR’s 2025 audit push is hitting mid-sized healthcare groups harder than ever. The focus is on risk analysis, device security, and encryption. Recent enforcement data shows a clear trend. Most HIPAA penalties now involve preventable security gaps, especially around unencrypted laptops, tablets, and mobile devices. Industry trackers estimate that more than half of reported breaches still trace back to lost or unprotected endpoints. And the cost of getting it wrong keeps rising. In 2025, OCR fines have averaged between $500K and...

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29Oct

Own the Next Step: AI, Teams, Project Momentum

Lately I’ve noticed something interesting when it comes to AI and teams. It’s not just exposing who’s fast or slow, talented or average. It’s exposing who actually thinks.Every week, I watch two types of people in action. Person one hits a problem and stops. They wait. They stare at it. They say things like, “I’m still working on it,” which usually means, “I’m hoping the answer magically appears in my inbox.”Person two hits the same problem and immediately starts moving....

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22Oct

No Excuses: Being Stuck in the AI Age Is No Longer Acceptable

I can’t tell you how many times I’ve walked into a conversation with various teams, including my own, an asked about the status of a project or task, and heard something like this: “We’re still trying to figure that out.”Translation: We got stuck and stopped.What drives me crazy is not that people hit walls. It’s that they stay there.A strategist spends an hour looking for an example deck instead of asking AI to generate one. A copywriter waits for inspiration...

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11Oct

The Hidden Danger of Marketing Neglect

For a long time, my default identity as a founder and operator was the fixer of client and team problems, builder and optimizer of client campaigns. Client marketing needs came first. I was always in the game, pushing for results for our clients. Meanwhile, my own brand went silent. Social accounts fell dormant. Emails went unwritten. Website updates lagged. Inbound leads slipped through cracks. I was so consumed with operations, hiring, finance, and delivery that I lost sight of the foundational...

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04Oct

Ask the Magic Question

This Wednesday I wrapped up LiveHard Phase 2. One of the books I finished along the way was Reset by Dan Heath. His work reminded me of a powerful tool from solution-focused therapy that is just as useful in business and life as it is in a counseling office: the Magic Question. The Magic Question has several versions, but goes something like this: "Pretend you go to bed tonight, and while you sleep everything that is stressing you out is solved. All...

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27Sep

The Mean Gets You in the End: Why Consistency Wins, and Regression to the Mean Always Shows Up

A law firm starts posting social content. A healthcare practice starts updating its Facebook and Instagram. An accounting firm starts sending regular emails. A clinic launches a podcast. An engineering firm finally updates its site after five years. In each case, the results are...probably not much. Flatline. Whatever uptick the efforts caused, the momentum fades. And leadership says: “We tried marketing this or that way. It didn’t work.” Let’s pause there. What were you expecting? It's noisy out there and no one really cares...

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20Sep

At Least I Can Win at This Today

The Days That Do Not Go Your Way Some days it feels like nothing clicks. The sales call goes flat. The proposal sits unanswered. The inbox piles up. The people you rely on disappoint you. The scoreboard looks like a loss no matter how you read it. When you are in a stretch like this, the temptation is strong to slip into ruminating or coping. You replay conversations, dwell on failures, and numb yourself with habits that do nothing but make tomorrow...

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13Sep

Good Marketing Pays Rent. Great Marketing Builds Equity.

The Rent You Cannot Avoid Every business leader understands rent. If you stop paying it, the doors close. Your storefront goes dark, people walk by without stopping, and competitors take your place. Marketing works the same way. Good marketing is the rent you pay to keep your business visible. It is the cost of showing up. Without it, you disappear. The problem is that most companies think that paying rent is enough. Many SMBs don't pay it at all or do very little....

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08Sep

The Learjet Lesson: Trust Is Built on Expectations, Not Promises

In 1964, Bill Lear delivered his first jet to a client. It was an instant success. Shortly after, two of his planes crashed under mysterious circumstances. Lear could have looked the other way, blamed the pilots, or let the issue slide to protect sales momentum. Instead, he took a terrifying risk. He personally recreated the problem in the air to find the cause and nearly lost his life doing it. When he confirmed the defect, he grounded every plane, built a new...

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02Sep

The Most Dangerous Gap in Business

When Clients Say “It’s Fine” The most dangerous gap in business relationships isn’t price or quality. It’s expectation(s). Most client breakdowns, whether it’s disappointment, churn, or a slow slide into resentment, come down to mismatched expectations. It's almost never malice. It's rarely incompetence. It's usually two parties assuming they were on the same page… when they weren’t even reading the same book. And the worst part? Clients rarely tell you what’s wrong. They hint. They withhold. They cancel and disappear. The Problem: Expectations Are...

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