Expio Values

How to easily feature staff on social media
24Nov

How To Easily Feature Staff on Social Media

[vc_row][vc_column][vc_column_text][custom_headline type="left" level="h4" looks_like="h4"]Three simple steps for uploading and sharing feature photos[/custom_headline] [pullquote type="left"]Take a picture of that guy or girl in the office that brings that joy, that brings that positive attitude to work, and share the joke that they told, or just share something about them and let some fun and some humor get out there on the Facebook page. [/pullquote] Hey, I'm Joshua Godsey, Social Media Writer for Expio Consulting. I wanted to talk about how to feature your staff on...

By Expio Values, Social Media, 1 Comment
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01Oct

Achieving S.M.A.R.T Goals with Asana

I came across SMART goals a couple of years ago as a way to set realistic goals that address the problems of ambiguity and irrelevance. SMART stands for: Specific – Target a specific area for improvement. Measurable – Quantify or at least suggest an indicator of progress. Assignable – Specify who will do it. Realistic – State what results can realistically be achieved, given available resources. Time-bound – Specify when the result(s) can be achieved. Rather than setting a goal like: Be the best Ruby on Rails...

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17Sep

Facebook Post “Reach” Is Declining and What to Do About it

Consider "Boosting" Posts regularly As you may have noticed, while social media use and engagement continue to rise, Facebook organic (not boosted) reach has been on the decline.

 Some see this as a negative, but it's not. Facebook, now a public company, has had to grow up and actually meet quarterly earnings. So, they've decreased the ability of brands to get the kind of reach they once had without spending some money. We've tracked our client pages and we've seen this decline first...

By Expio Values, Social Media, 0 Comments
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12Jun

Why Not Taking Any Breaks At Work Is Scarier Than Dating Taylor Swift

Ok, maybe that headline was a bit dramatic. Still, we got your attention. A new study suggests taking brief mental breaks improves performance on a prolonged task. While the claim that taking a break at work helps improve performance may not be revolutionary to most of us, it's nice to see scientific support. Stepping back from tasks at work actually improves focus throughout the day and improves daily performance. Meanwhile, we're finishing this blog from opening day at Palace Coffee Co.'s new location 5 blocks...

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30Apr

Matthew Effect: Key To Facebook News Feed

[vc_row][vc_column width="1/1"][author][blockquote type="left" cite="Gospel of Matthew"]"Whoever has will be given more... Whoever does not have, even what they have will be taken from them."[/blockquote][feature_headline type="left" level="h3" looks_like="h3" icon="pencil-square-o"]Custom Selected News Feed[/feature_headline][text_output]In his book Outliers Malcolm Gladwell demonstrates a principle he calls the "Matthew Effect". Essentially, the idea is that when a person gets an early opportunity or a more-lengthy opportunity, it leads to a multiplication of opportunity in the future. And though we can't fully explain the idea (read the...

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21Apr

Facebook Ads: What’s Different About Boosted Posts? (Excerpts)

Did you know there are several different kinds of Facebook ads? Traditional Facebook ads appear on the sidebar. On the other hand, boosted posts appear in the user's News Feed. This is a critical difference. So, which should you choose and why? Is there a good strategy to keep in mind for using them in different scenarios? [custom_headline type="left" level="h4" looks_like="h4"]Traditional Facebook ads appear in the user's sidebar[/custom_headline] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3338"] [custom_headline type="left" level="h4" looks_like="h4"]Boosted posts appear in the...

By Expio Values, , 3 Comments
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01Apr

13 Business Tips for April Fool’s Day from Shane Gibson

Shane Gibson, author of several Social Media books, including Sociable!: How Social Media is Turning Sales and Marketing Upside Down and Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits, took to Twitter today to fabricate some ideas which represent the exact opposite of what is good and true about social media. He gave us a nasty picture of some of the thoughts and practices that some businesses and their leaders use everyday. We can...

By Expio Values, , 0 Comments
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24Mar

Character Composite: One Way We Stay Consistently Creative and Accurate With Brand Posts

[author][line][column type="one-third" fade_animation="in" fade_animation_offset="45px"][blockquote type="left"]One way to break through and get creative as a brand content publisher is to identify, memorize and script as the brand's ideal character.[/blockquote][/column][column type="two-thirds" last="true" fade_animation="in" fade_animation_offset="45px"]Facebook, Twitter and Instagram have made being a brand more like being a helpful friend. Everyday, successful social media-driven companies are posting useful, enjoyable and informative content for their audiences. It's an everyday kind of thing. And if you find yourself struggling to get creative after months of pushing out...

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10Mar

Micro-Stories, Marketers Ruining Social Media and the Friend Who Keeps Calling

Be a master of context In the elevator, at the gym or in line at the coffee shop, there's a micro-moment happening. Sometimes, companies tend to think their Facebook page is an ongoing digital conference. But, it isn't. They're posting information to one person in one place in one moment. Become a master of context. What's the weather like? What are the biggest obstacles your customers are facing? It's this context that should determine how you formulate what to offer in...

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