PPC

Facebook Ads Management

The Benefits of Hiring an Expert to Run Your Business Facebook Ads

Businesses shouldn’t leave this important task to chance. It’s much easier to waste money than many think. Knowing how to measure ROI and reducing costs are reason enough to put your Facebook ads management in the best hands. [x_author title="About the Author"] I’ve seen it many times... A small business owner attends the latest-and-greatest seminar and learns that Facebook is an important piece of their digital marketing advertising strategy. Who knew? Surely, managing Facebook advertising for a business isn’t that hard, he or she...

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One Great Anecdote To Explain SEO Image 1

One Great Anecdote To Explain SEO To Clients

[vc_row][vc_column][vc_column_text][x_author title="About the Author"] I got to bed early last night. I knew I needed to be rested to perform my best for the SEO presentation the next day. But as is often the case, when you have something important on your mind, it's hard to turn it all off and fall asleep. Driving through the cool autumn morning and sipping on a hot coffee I realized something. I pulled over and got out my phone, googling what's the difference between a...

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What is a good performing ad and how to know - Expio Digital Marketing

So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.

[x_author title="About the Author"] With $100 you can reach thousands of people. That's pretty amazing, right? The marketing tools of today are within a click's reach, and they boast incredible numbers. With Facebook, $50 and a click of that "Boost" button, you can reach thousands of people. And, you know what, tThere is something pretty cool about that. It’s definitely not like the old media where your ad success meant you hoped a lot of cars drove by your billboard. You anxiously hoped a...

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New AdWords Interface Design Rolls Out

[x_author title="About the Author"] Google Redesigns AdWords Interface The much-improved interface from AdWords came out to users last Wednesday. We think it's a big improvement over the previous design. Though, there are some bugs we've noticed, like text being cut off in certain spaces. But we're sure they'll correct those quickly. The look and feel is much cleaner and easier to navigate. We've found the new organization to be much more intuitive, easier to find where we want to go. That's probably the...

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