Social Media

Social Media
16Oct

Edudemic: 10 Real-World Ways Schools Are Using Social Media

(happily shared) from edudemic.com Two big milestones were hit recently. First, the population of Earth hit 7 billion, more than double what it was fifty years ago. Second, the population on Facebook hit a billion users, meaning that roughly one in every six humans has a Facebook account, something that wasn’t remotely possible fifty years ago. Social media is changing the way we communicate. By extension, it’s also changing the way we get our information and how we learn. Rather than banning social...

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Your Blog
11Oct

Time to grow your blog (via HubSpot)

Let’s get a little nostalgic for a second. Remember when you first started blogging? You probably thought of your blog as another marketing asset for your business. ‘Blog marketing’ meant “using a blog to market your business.” Your business was the center of your galaxy, and your various marketing assets – email, social media, landing pages, etc. – were all planets in your business’ marketing galaxy. Now you’re above and beyond beginner blogger status. You’re older and wiser. Instead of thinking...

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Textures
14Sep

Relationships and Profit

Conventional business wisdom spawned the saying, "It's not personal, it's just business." We believe customers take the way you treat them very personally. At the end of a marketing campaign, most businesses count the number of tweets, website visits, Facebook friends and YouTube video views that they amassed during the campaign. At the end of your marketing campaign, you need to focus on how many new relationships you started and how many existing relationships you deepened to greater levels of consent. Although...

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Beautiful Pictures
10Sep

Lessons from Instagram: Be Visual

# Weekend Hashtag Project, WHPBIRDSONAWIRE, September 10, 2012 It has taken the founders of Instagram less than a high school tenure to go from $0 to $1.2 billion in net worth (Business Insider). Instagram founder Kevin Systrom graduated from Stanford University, interned at Twitter, and worked at Google. He took what he learned from the top social sites on the planet to put in motion one radical idea: make taking photos easy and fun. In April, Facebook proved they value visual media by...

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31Aug

The $1.3 Trillion Price Of Not Tweeting At Work (Fast Company)

Fast Company - The $1.3 Trillion Price Of Not Tweeting At Work Ryan Holmes |  August 30, 2012 On June 6, Larry Ellison--CEO of Oracle, one of the largest and most advanced computer technology corporations in the world--tweeted for the very first time. In doing so, he joined a club that remains surprisingly elite. Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Ellison, by the way, hasn’t tweeted since. As social media spreads around the globe, one enclave...

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23Aug

How Social Engagement Improves SEO

Many brands are realizing their business Facebook timeline has better SEO than their website, despite investments. They're both known as cute and cuddly animals, but Google's Panda and Penguin search algorithms have something else in mind than becoming a popular stuffed animal. They're cleaning up search results for Google. The goal: to place the highest-quality and most interactive websites on front-page searches. Read 10 things you need to know about Google Panda and Penguin from SEO expert Tom GreganExcerpt: "At its core, the Panda update...

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20Aug

Top 5 Ways to Increase Your Twitter Followers via Social Media Today

Scott Levy - Posted August 16, 2012 - SocialMediaToday 1. Don't Spam or Sell Do you follow, seek out or listen to spam, hard sells or snake oil? Neither does anyone else.  Don't do it, it's a huge turn off to the masses and not only will you not gain followers you stand a good chance of losing your current followers as well 2.  Be a Resource One of the best ways to gain new followers & keep your existing ones is to be a...

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12Aug

Marketing Is Dead

by Bill Lee  |   3:00 PM August 9, 2012  |  Harvard Business Review  Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant. Buyers are checking out product and service information in their own...

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