Social Media

Bottom Line: Is Investing In Social Media Worth It?

Is it worth it? Measuring your company bottom line against social efforts is surprisingly simple. Take a look at new social media data: *78% are directly influenced by branded posts when making purchases *74% use social media to encourage friends to try new products *80% try new things based on friends’ suggestions via social media The potential is practically unlimited. The trick is investing your time and resources in ways that are proven to pay off. Invest in timeless business principles that will help your brand....

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Market Leaders Using Third-Party Social Management

You have probably experienced a social media campaign from a large, easily-recognizable brand like Coca-Cola or Google. Naturally, it's easy to assume these brands have more than enough funds to compensate the extreme expenses involved in creating complex and highly-produced campaigns. The truth is, no matter how complex or produced the campaign is, the ultimate goal of marketing is to pay for itself in returns. Spending a large amount of money doesn't necessariy guarantee a larger return. Large brands have a...

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