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INSIGHTS

INSIGHTS

Tag - Content Strategy

A cartoon penguin dressed as a judge, sitting behind a judge's bench with a gavel.
24Oct

Legal Marketing: Ethical Content and Advertising Guidelines

A midsize law firm, hungry for new clients, ran a digital campaign boasting “guaranteed results” only to be hit with a state bar investigation and public embarrassment. One trending ad cost them more than it ever delivered. The legal marketing landscape quickly punishes overreach and half-truths. When Expio partners with legal clients, we engineer every message to pass the toughest bar review, so our clients gain new clients for their integrity, not in spite of overlooked risks. Law firms and legal...

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24Oct

Best Practices for HIPAA-Compliant Digital Marketing

When one small private clinic used a free online appointment scheduler, they didn't think twice about the patient info collected until a data breach exposed hundreds of records. The fallout? Distrust, lost patients, regulatory headaches.  The lesson: Digital marketing in healthcare is a privacy minefield, and there’s no “gray area” with HIPAA. Expio steps in with a strong system, proven tools, rigorous partner vetting, airtight workflows. Our clients market with full confidence, safeguarding PHI at every turn and winning patient loyalty...

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26Sep

The Compliance Trap: How Marketing Falls Apart in Regulated Markets

Jessica, the marketing director for a regional medical device company, was frozen. She had a great campaign idea for an educational video series showing how their equipment improved patient outcomes. But every draft kept coming back with notes from legal: “Needs more disclaimers,” “Cannot imply results,” “Risk of regulatory violation.” Weeks went by, and the campaign never launched. This is the Compliance Trap: the cycle of great marketing ideas stalling or dying because businesses in regulated industries can’t afford breaking the...

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17Sep

Stop Wasting Time on Lead Generation that Doesn’t Work

Let’s be honest: most lead generation “strategies” in regulated industries fail.   We’re talking about the dozens of downloadable guides, email funnels, and whitepapers your competitors churn out. They all look the same. They sound like every other company in your space. And they feel like they were cranked out by AI. Vague propositions. Generic content. Overly cautious or flashy messaging that satisfies no one. Your prospective clients can tell. They skim your content, roll their eyes, and leave. That’s why most lead...

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17Sep

Your Website Is Costing You Clients (Especially If You’re in a Regulated Industry)

Mark walked into our office frustrated. His engineering firm’s website had been live for five years, but inquiries from prospective clients were flat. The site was technically “compliant” with legal disclaimers, industry certifications, etc., but it was confusing, text-heavy, and left visitors unsure of what the firm actually did. If your website looks like Mark’s, you’re not alone. Business owners in healthcare, aviation, engineering, and legal industries often treat their website like a regulatory checklist, not a client acquisition tool. The...

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17Sep

Why ‘Clear’ Beats ‘Clever’ in Marketing Regulated Industries

If you’ve ever sat in a compliance meeting, you know how fast a “brilliant” marketing idea can die. The clever tagline? Gone. The flashy visual? Rejected. The edgy social post? Don’t even bother. For small business owners in highly regulated industries like medicine, aviation, engineering, or the law this story feels painfully familiar. You want to stand out, but every creative idea seems to hit a wall of regulations, oversight, or review committees. Here’s the truth: in your world, clarity beats cleverness...

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23Dec

Create the Perfect Holiday Brand Post With These Ideas

AuthorPick our brain. We're feeling generous this holiday season and want to give out some of the ideas that helped us form our content strategies this holiday season. If you're struggling to make the perfect holiday post on your business Facebook page or Twitter, we think you'll find these useful. Check out some ideas to make your page shine this holiday season. Gift Ideas Feature one of the best products or services, or in this case Memberships, you have to offer for...

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Why We Love Super Simple Video Blogs - Expio Consulting
03Nov

Why We Love Super Simple Video Blogs & What We’re Doing About It

Video is a Highly Engaging Platform So, we thought we'd start doing some of our own. Video is great for creating simple, low-production tips and tricks in your industry. "Chief Social Media Evangelist""Profit Innovator""Social Media Rockstar" We are doing more video blogs. Hooray! We want to discuss various topics with you that we think can be really helpful for anyone starting and developing online marketing. Sometimes it will be a few minutes of me (Andy) talking, or maybe Joshua Godsey (insert inspirational quote), or...

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12Jun

More Interesting Facebook Ads in One Simple Step

Facebook is giving users the ability to customize the kind of ads they see. If they don't like it, they can now tell Facebook and Facebook will try again with another ad it thinks you might like more. This doesn't mean ads are going away, or will appear less often, however. It just means you have more control of the ads you see. For businesses, this is yet another example where great content is more important than ever. If you aren't...

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22May

This One Simple Tactic Can Double Your Facebook Engagement – Jason Parks

This blog post (shared from jeffbullas.com) is by guest author Jason Parks, Owner of The Media Captain. Follow him at @TheMediaCaptain on Twitter.These tips are on par and really helpful. We've been using these tactics for a long time and have seen results on a daily basis from these practices. Developing a character for your brand posts, sharing staff stories and more are crucial strategies for producing great and share-worthy content on brand social media platforms. Case Analysis We broke down insights for a client of ours, Panhandle...

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