expio – Expio Digital Marketing

26SepSeptember 26, 2025

The Compliance Trap: How Marketing Falls Apart in Regulated Markets

Jessica, the marketing director for a regional medical device company, was frozen. She had a great campaign idea for an educational video series showing how their equipment improved patient outcomes. But every draft kept coming back with notes from legal: “Needs more disclaimers,” “Cannot imply results,” “Risk of regulatory violation.” Weeks went by, and the campaign never launched. This is the Compliance Trap: the cycle of great marketing ideas stalling or dying because businesses in regulated industries can’t afford breaking the...

By Thomas WardBlog, Blogging, Content Marketingbrand strategy, compliance, content, Content Strategy, expio0 Comments

17SepSeptember 17, 2025

Stop Wasting Time on Lead Generation that Doesn’t Work

Let’s be honest: most lead generation “strategies” in regulated industries fail. We’re talking about the dozens of downloadable guides, email funnels, and whitepapers your competitors churn out. They all look the same. They sound like every other company in your space. And they feel like they were cranked out by AI. Vague propositions. Generic content. Overly cautious or flashy messaging that satisfies no one. Your prospective clients can tell. They skim your content, roll their eyes, and leave. That’s why most lead...

By Thomas WardBlog, Blogging, Content Marketingbrand strategy, content, Content Strategy, expio, Storytelling, strategy0 Comments

17SepSeptember 17, 2025

Your Website Is Costing You Clients (Especially If You’re in a Regulated Industry)

Mark walked into our office frustrated. His engineering firm’s website had been live for five years, but inquiries from prospective clients were flat. The site was technically “compliant” with legal disclaimers, industry certifications, etc., but it was confusing, text-heavy, and left visitors unsure of what the firm actually did. If your website looks like Mark’s, you’re not alone. Business owners in healthcare, aviation, engineering, and legal industries often treat their website like a regulatory checklist, not a client acquisition tool. The...

By Thomas WardBlog, Blogging, Content Marketingbrand strategy, content, Content Strategy, expio, Storytelling0 Comments

17SepSeptember 17, 2025

Why ‘Clear’ Beats ‘Clever’ in Marketing Regulated Industries

If you’ve ever sat in a compliance meeting, you know how fast a “brilliant” marketing idea can die. The clever tagline? Gone. The flashy visual? Rejected. The edgy social post? Don’t even bother. For small business owners in highly regulated industries like medicine, aviation, engineering, or the law this story feels painfully familiar. You want to stand out, but every creative idea seems to hit a wall of regulations, oversight, or review committees. Here’s the truth: in your world, clarity beats cleverness...

By Jody ReynoldsBlog, Blogging, Content Marketingbrand strategy, Content Strategy, engagement, expio0 Comments

02SepSeptember 2, 2025

It Wasn’t Until a Patient Complained : Why Medical Marketing Needs More Than a Creative Freelancer

They thought a freelancer was enough. A women’s health clinic in Texas hired a freelancer to manage their website and social media. Things looked fine at first. A few posts got posted, and the website was revamped with new services. But no one was tracking the results. The content was far from medically accurate. Worst of all, a patient form collected personal health information with no encryption. It wasn’t until a patient complained that the practice realized they were exposed both legally and...

By ExpioBlog, Blogging, Content Marketingcompliance, expio, healthcare, healthmarketing, HIPAA0 Comments

13JunJune 13, 2016

Your Business By The People For The People

People want to interact with friendly company representatives and they want a personalized experience. It’s important to make the most out of the time you have with each client. By building relationships, you implement trust and respect which in return will make it easier to communicate and understand each client's goals. Since that first contact is so important, you want to make the experience a good one for your customers. Listed below are a few ways Expio makes people their business: ...

By andyrollerExpio Valuesexpio, values0 Comments

10JunJune 10, 2013

Assuming In Extremes About Social Media Isn’t Good For Anyone

Gaining balanced perspective for online creativity Some say social media is the only way to succeed in the business world, especially in the near future. Others say an online presence is completely unnecessary. Truth is, both are wrong. A presence won't be the silver bullet that creates and grows your business. On the other hand, if you're not online as a brand, it doesn't mean you're destined to fail. "The answer lies in how we view their [the customer] worth in the customer...

By andyrollerSocial Mediaamarillo, business, expio, fort worth, keller, london, Social Media, Social Media amarillo, texas, usa0 Comments

03AprApril 3, 2013

[Client Exhibit] WRCA Rodeo Documentary

About The Project We've been privileged to work with the Working Ranch Cowboys Association on a Pro Package level for the past year. One project, in particular, we've been excited about during that time is the new WRCA Rodeo Documentary. Our goal has been to raise awareness of the benevolent arm of the association: an active scholarship student program, and crisis fund for ranching families in emergencies. Plus, we hoped to increase loyalty among current members with a fresh outlook for the future of...

By andyrollerSocial Mediaamarillo, analytics, client, Documentary, exhibit, expio, ranching, rodeo, spotlight, texas, WRCA, WRCARODEO, WRCF0 Comments

31JanJanuary 31, 2013

[Shared] New York Biotopes Video

http://vimeo.com/squaredesign/nybiotopes My bachelor graduation project „New York Biotopes“ deals with abstract plants and creatures, which change their forms because of insufficient living space and adapt themselves to the surroundings of the metropolis New York City. A type of metamorphosis, where the newly developed vegetation assimilates elements of the city and makes them useful for their own purposes. These creatures and plants, partly mechanical, partly organically in appearance, spread more and more over the city and fill it up with life. My...

By andyrollerSocial Mediaamarillo, expio, New York, Video0 Comments

03JanJanuary 3, 2013

We exist to… Give dignity, meaning, and fun to …

We exist to... Give dignity, meaning, and fun to our work. Create engaged, existing and new customers thereby creating more good jobs and contributing to our economy and community. Master context while making great, sharable content. Clarify and amplify our client's offline social strengths, online. Why does your company exist? Read more from Expio Owner Andy Roller.

By andyrollerSocial Mediaexpio, mission0 Comments

INSIGHTS

INSIGHTS

Tag - expio

The Compliance Trap: How Marketing Falls Apart in Regulated Markets

Stop Wasting Time on Lead Generation that Doesn’t Work

Your Website Is Costing You Clients (Especially If You’re in a Regulated Industry)

Why ‘Clear’ Beats ‘Clever’ in Marketing Regulated Industries

It Wasn’t Until a Patient Complained : Why Medical Marketing Needs More Than a Creative Freelancer

Your Business By The People For The People

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