We exist to... Give dignity, meaning, and fun to our work. Create engaged, existing and new customers thereby creating more good jobs and contributing to our economy and community. Master context while making great, sharable content. Clarify and amplify our client's offline social strengths, online. Why does your company exist? Read more from Expio Owner Andy Roller.
You have probably experienced a social media campaign from a large, easily-recognizable brand like Coca-Cola or Google. Naturally, it's easy to assume these brands have more than enough funds to compensate the extreme expenses involved in creating complex and highly-produced campaigns. The truth is, no matter how complex or produced the campaign is, the ultimate goal of marketing is to pay for itself in returns. Spending a large amount of money doesn't necessariy guarantee a larger return. Large brands have a...
