It Wasn’t Until a Patient Complained : Why Medical Marketing Needs More Than a Creative Freelancer
They thought a freelancer was enough. A women’s health clinic in Texas hired a freelancer to manage their website and social media. Things looked fine at first. A few posts got posted, and the website was revamped with new services. But no one was tracking the results. The content was far from medically accurate. Worst of all, a patient form collected personal health information with no encryption. It wasn’t until a patient complained that the practice realized they were exposed both legally and...
