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09FebFebruary 9, 2015

3 Things Sales Leaders Need to Get Right Every Day

By Andy Roller On a Google Hangout, I recently interviewed John Sahid. We talked about sales training, managing sales teams, the relationship between sales and marketing, the impact of social media on B2B healthcare sales, and the best emails that help create sales opportunities. Here are three key things that sales leaders must get right: 1. Quickly show relevance and value Enough said. 2. Tell the right economic story Yes, it’s changing — and the pace of change keeps speeding up with technology. 3. Invest in your...

By andyrollerExpio ValuesJohn Sahid, marketing, Sales0 Comments

14MarMarch 14, 2013

5 Crucial Elements To Any Good Story

Recently, we were able to hear from Matthew Luhn, a former member of Pixar Studio and a key cartoonist for the Toy Story Movie. He was speaking in Tulsa, Oklahoma as part of the Seeds Conference. He focused on teaching the timeless elements to any great story. What stood out to us was how simple - even predictable - they were. Exposition This is the character development phase of any story. In Star Wars terms, this is our first glimpse into the dull life...

By andyrollerSocial Mediaamarillo, brand, content, marketing, Matthew Luhn, Michael Jordan, Pixar, Star Wars, story, Storytelling, strategy, texas, Toy Story, word of mouth0 Comments

12AugAugust 12, 2012

Marketing Is Dead

by Bill Lee | 3:00 PM August 9, 2012 | Harvard Business Review Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant. Buyers are checking out product and service information in their own...

By andyrollerSocial Mediabusiness, harvard, marketing, Social Media0 Comments

21JulJuly 21, 2012

Bottom Line: Is Investing In Social Media Worth It?

Is it worth it? Measuring your company bottom line against social efforts is surprisingly simple. Take a look at new social media data: *78% are directly influenced by branded posts when making purchases *74% use social media to encourage friends to try new products *80% try new things based on friends’ suggestions via social media The potential is practically unlimited. The trick is investing your time and resources in ways that are proven to pay off. Invest in timeless business principles that will help your brand....

By andyrollerSocial Mediaamarillo, marketing, measurement, ROI, social, Social Media0 Comments

21JunJune 21, 2012

Market Leaders Using Third-Party Social Management

You have probably experienced a social media campaign from a large, easily-recognizable brand like Coca-Cola or Google. Naturally, it's easy to assume these brands have more than enough funds to compensate the extreme expenses involved in creating complex and highly-produced campaigns. The truth is, no matter how complex or produced the campaign is, the ultimate goal of marketing is to pay for itself in returns. Spending a large amount of money doesn't necessariy guarantee a larger return. Large brands have a...

By andyrollerSocial Mediaamarillo, consulting, expio, Google, marketing, media, Social Media, third party0 Comments

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3 Things Sales Leaders Need to Get Right Every Day

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