Tag - usa

Assuming In Extremes About Social Media Isn’t Good For Anyone

Gaining balanced perspective for online creativity Some say social media is the only way to succeed in the business world, especially in the near future. Others say an online presence is completely unnecessary. Truth is, both are wrong. A presence won't be the silver bullet that creates and grows your business. On the other hand, if you're not online as a brand, it doesn't mean you're destined to fail. "The answer lies in how we view their [the customer] worth in the customer...

Read more...

To Help Your Business Succeed, Find Your Guacamole (Fast Company)

happily shared via Fast Company BY JD RUCKER | AUGUST 30, 2012 | Fast Company Having killer guacamole is a great competitive advantage for Mexican restaurants--here's how drill down on your company's biggest differentiator (or, "guacamole"). If you ask people to name the restaurant that has their favorite salsa, some will have an opinion and others won't. Same thing holds true for spaghetti sauce. Anyone can name a handful of places that they would recommend with good soup or great salads, but they rarely have a...

Read more...

Twitter, American Express Let Users Buy With Hashtag

Another example of aligning business with social media USA Today published a story this morning about a new offer from Twitter and American Express. Users now have the option of purchasing with hashtags by syncing their personal Twitter account on American Express' website. READ MORE... happily shared via USA Today Here's how it works: when a user sees an item they want to purchase, they type a special hashtag. For example, American Express is offering a $25 gift card for $15 users can snag...

Read more...