Blog
18Mar

How Great Employees Move On

Thoughts on ending a business relationship with grace and professionalism. By Andy Roller [x_author title="About the Author"] At the end of 2020, we lost one of our best at Expio - the ever enthusiastic and insightful Chief Content Officer Joshua Godsey. Josh took a leadership role at his local church. Though sad, we were proud and supportive of his decision.  I realize it’s not often that a company puts a spotlight on losing someone, but in this case, I believe it’s important to recognize.  Ending...

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14Oct

How Clients and Agencies Should Treat Each Other

A Case for Staying True to Our Expio Core Values and Using Karma to Create Educational Opportunities [x_author title="About the Author"] Sometimes what goes around really does come around.  We had a client that started out a great fit with Expio. There was mutual respect and great communication.  Then, leadership changed on their end, and suddenly we found ourselves challenging our own three core values, which are: Expio Core Values No BS: Be honest and transparent. We don’t tolerate lying, evading or deceiving internally or...

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Andy Roller speaking in front of an audience.
01Oct

How to Get People to Answer Emails, Make Decisions and Be Responsive

Expio Founder and CEO Andy Roller explains how to win the war for attention, follow up and responsiveness. Excerpts from Andy Roller at American Advertising Federation-Amarillo speaking engagement: I have five kids, and three of them have iPhones. In the event I need to get in touch with someone, I’ll text and call them, and nobody responds within a reasonable amount of time. I’m thinking, “I am paying over $300 a month to provide everybody a phone. Somebody answer the phone! What’s...

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02Jul

How to Be a Rockstar Intern

16 Key Steps For Landing a Great Internship and Making the Most of It. [x_author title="About the Author"] In today’s competitive landscape, a meaningful internship can make or break a college graduate hoping to land a job in his or her field. Internships are just as much about worthwhile connections and great recommendations as they are new experiences and broadened skill sets. Internships stand out on a resume. They signify that a student was willing to juggle his or her school schedule and...

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12May

Does Your Agency Make You Feel Like an SEO Expert?

If You Don't Feel Like a Subject Matter Expert When it Comes To Your SEO Strategies, Your Agency Might Be Letting You Down. So, how's it going with your SEO monthly reports? If you're an Expio Digital Marketing client and a subscriber to our SEO service, you know that our monthly reports are a huge part of our offerings. Why? Because we need to prove to you - every month - that we're completing a valuable and worthwhile service for you. And we need...

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What Google's First Algorithm Update Post-Coronavirus Means For Your Rankings Expio SEO Digital Marketing
06May

What Google’s First Algorithm Update Post-Coronavirus Means For Your Rankings

In This Post: News about Google's first core update since coronavirus Tips on measuring rankings while the update rolls out What the update means for businesses Why this core update is of particular importance [x_author title="About the Author"] This week, Google announced its first core algorithm update since the global coronavirus pandemic. The update began rolling out on Monday, May 4, 2020. They say it will likely take a week or two to fully roll out. We recommend monitoring your rankings closely over...

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Why Physicians Should Begin Blogging Now
22Apr

Why Physicians Should Begin Blogging Now

In this post: The value of blogging for medical professionals How blogs can help expand audiences, and create a better world Ideas to immediately put into practice for medical bloggers I'm A Medical Professional... Why Should I Blog? [x_author title="About the Author"] In a world of misinformation, and in a world where patients and potential patients are searching online for every imaginable FAQ about their health and wellness, blogging presents a huge opportunity for medical clinics and professionals. Google is building a more robust...

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13Apr

SEO Remains Strong In An Ever-Changing Landscape During Coronavirus

Studies Are Showing Mixed Results When It Comes to Whether Marketing Efforts Are Decreasing or Increasing During the Pandemic IN THIS POST New search data showing impression growth or decline during coronavirus How marketers are prioritizing SEO during coronavirus How search is affected during coronavirus Why maintaining SEO will help businesses navigate the disruption and impact of the coronavirus pandemic How to choose between SEO or PPC during the pandemic Where should SEO land in marketing budgets during coronavirus [x_author title="About the...

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30Mar

9 Tips for Virtual Meetings That Actually Kick Butt

During self quarantine, excellent communication and time management are important. Here are some ideas for improving your next virtual video meeting. [x_author title="About the Author"] Most of us are working from home during the COVID-19 pandemic. But, are we keeping up regular communications with our teammates, clients, business partners and others who play an important role for our work? ?  It’s more important than ever to communicate at a high level and to make sure work life feels as normal as possible so...

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Working from home
26Mar

Defeat Quarantine: 3 Marketers Share Their Productivity Hacks For Working At Home

How to stay focused when working from home: Tips from Expio leadership. [x_author title="About the Author"] Create a comfortable space for working from home. Vitamin D from sunlight is a great energy boost! We’re all now dealing with scary, uncertain times, and social distancing is completely upending our normal routines. During this nationwide quarantine, many of us are being asked to avoid the office to prevent the spread of COVID-19. Yet, for those of us in marketing, advertising and other creative fields, the work must...

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