Blog

woman on laptop
02Jul

How to Be a Rockstar Intern

16 Key Steps For Landing a Great Internship and Making the Most of It. [x_author title="About the Author"] In today’s competitive landscape, a meaningful internship can make or break a college graduate hoping to land a job in his or her field. Internships are just as much about worthwhile connections and great recommendations as they are new experiences and broadened skill sets. Internships stand out on a resume. They signify that a student was willing to juggle his or her school schedule and...

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Chart and magnifying glass
12May

Does Your Agency Make You Feel Like an SEO Expert?

If You Don't Feel Like a Subject Matter Expert When it Comes To Your SEO Strategies, Your Agency Might Be Letting You Down. [x_author title="About the Author"] So, how's it going with your SEO monthly reports? If you're an Expio Digital Marketing client and a subscriber to our SEO service, you know that our monthly reports are a huge part of our offerings. Why? Because we need to prove to you - every month - that we're completing a valuable and worthwhile service for you....

By Expio Values, Online Search (SEO), Reports0 Comments
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What Google's First Algorithm Update Post-Coronavirus Means For Your Rankings Expio SEO Digital Marketing
06May

What Google’s First Algorithm Update Post-Coronavirus Means For Your Rankings

In This Post: News about Google's first core update since coronavirus Tips on measuring rankings while the update rolls out What the update means for businesses Why this core update is of particular importance [x_author title="About the Author"] This week, Google announced its first core algorithm update since the global coronavirus pandemic. The update began rolling out on Monday, May 4, 2020. They say it will likely take a week or two to fully roll out. We recommend monitoring your rankings closely over...

By Online Search (SEO), , , 2 Comments
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Why Physicians Should Begin Blogging Now
22Apr

Why Physicians Should Begin Blogging Now

In this post: The value of blogging for medical professionals How blogs can help expand audiences, and create a better world Ideas to immediately put into practice for medical bloggers I'm A Medical Professional... Why Should I Blog? [x_author title="About the Author"] In a world of misinformation, and in a world where patients and potential patients are searching online for every imaginable FAQ about their health and wellness, blogging presents a huge opportunity for medical clinics and professionals. Google is building a more robust...

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13Apr

SEO Remains Strong In An Ever-Changing Landscape During Coronavirus

Studies Are Showing Mixed Results When It Comes to Whether Marketing Efforts Are Decreasing or Increasing During the Pandemic IN THIS POST New search data showing impression growth or decline during coronavirus How marketers are prioritizing SEO during coronavirus How search is affected during coronavirus Why maintaining SEO will help businesses navigate the disruption and impact of the coronavirus pandemic How to choose between SEO or PPC during the pandemic Where should SEO land in marketing budgets during coronavirus [x_author title="About the...

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30Mar

9 Tips for Virtual Meetings That Actually Kick Butt

During self quarantine, excellent communication and time management are important. Here are some ideas for improving your next virtual video meeting. [x_author title="About the Author"] Most of us are working from home during the COVID-19 pandemic. But, are we keeping up regular communications with our teammates, clients, business partners and others who play an important role for our work? ?  It’s more important than ever to communicate at a high level and to make sure work life feels as normal as possible so...

By Expio Values, Tech1 Comment
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Working from home
26Mar

Defeat Quarantine: 3 Marketers Share Their Productivity Hacks For Working At Home

How to stay focused when working from home: Tips from Expio leadership. [x_author title="About the Author"] Create a comfortable space for working from home. Vitamin D from sunlight is a great energy boost! We’re all now dealing with scary, uncertain times, and social distancing is completely upending our normal routines. During this nationwide quarantine, many of us are being asked to avoid the office to prevent the spread of COVID-19. Yet, for those of us in marketing, advertising and other creative fields, the work must...

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19Mar

Ideas For Our Clients During COVID-19 Pandemic

Let's protect our teams and best serve those in greater need. Like you, I'm watching the most recent updates on COVID-19 and thinking of so many friends who are struggling through this time. Get creative to keep excellent communications while your team works remotely. Yes, at Expio we're working from home, keeping our distance, and washing our hands. We will continue to work hard for our clients, especially those who are struggling the next few months. I want to encourage all of you, all...

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Facebook Ads Management
05Feb

The Benefits of Hiring an Expert to Run Your Business Facebook Ads

Businesses shouldn’t leave this important task to chance. It’s much easier to waste money than many think. Knowing how to measure ROI and reducing costs are reason enough to put your Facebook ads management in the best hands. [x_author title="About the Author"] I’ve seen it many times... A small business owner attends the latest-and-greatest seminar and learns that Facebook is an important piece of their digital marketing advertising strategy. Who knew? Surely, managing Facebook advertising for a business isn’t that hard, he or she...

By PPC, Social Media0 Comments
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muliple-location-seo
16Jan

How To Do SEO For Businesses with Multiple Locations, Cities, Businesses and Franchises

Clayton Johnson over at The Hoth has done an excellent piece about this topic, so we'll leave this here for you to read... However, I'll add that the Expio SEO team follows those same steps nearly to a tee with each client of ours. We have a saying around the office: you pay for electricity at each location; you should be paying for SEO. Excerpt: Local SEO For Multiple Location Businesses (And Franchises) By Clayton Johnson | August 19, 2019 Quick Links What is Multiple-Location SEO? 1. Build Out...

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