Bottom Line: Is Investing In Social Media Worth It?

Is it worth it? Measuring your company bottom line against social efforts is surprisingly simple. Take a look at new social media data:

• *78% are directly influenced by branded posts when making purchases
• *74% use social media to encourage friends to try new products
• *80% try new things based on friends’ suggestions via social media

The potential is practically unlimited. The trick is investing your time and resources in ways that are proven to pay off. Invest in timeless business principles that will help your brand. Building relationships, reaching out to the community and being transparent will help you build an audience that fuels your growth.

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