Buffer App, one of our most-used tools in the office (it helps us easily schedule out posts for brand pages on a calendar), just put out a fantastic blog titled, “The Ideal Length of Everything Online, Backed by Research.”

It’s a super helpful post that breaks down the research to tell things like how many words should be in a blog headline, or a tweet. We highly recommend you go take a look and learn from it.

The Ideal Length of Everything Online, Backed by Research

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?

I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.

Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that? Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found. (Finish the post…)