About The Shorty Awards – Including Results
5th Awards Honors Engaging and Popular Social Users and Videos
The Shorty Awards, an annual crowdsourced contest that honors the best social media users and Internet celebrities, announced winners Monday at a ceremony in New York City.
We like the way they break down different uses for different accounts on YouTube, Twitter and other platforms. It’s always enlightening and inspiring.
A public Twitter vote determined the finalists, but a judging panel chose the final winners.
Complete List of Shorty Awards Winners
- Activism: AgainstSuicide (@AgainstSuicide)
- Actor: Misha Collins (@MishaCollins)
- Actress (tie): Tara Strong (@TaraStrong); Selena Gomez (@SelenaGomez)
- Animated GIF of the Year: Jamie Beck and Kevin Burg: Kiss Me in Paris – Source: Ann Street Studio
- Apps: Twitter (@Twitter)
- Author: John Green (@RealJohnGreen)
- Band: One Direction (@OneDirection)
- BNCollege Award: WVU Mountaineers (@WestVirginiaU)
- Brazil: Dilma Bolada (@Dilmabr)
- Canada: MattG124 (@MattG124)
- Celebrity: Justin Bieber (@JustinBieber)
- CelebrityFashion (tie): Sophia Abrahao (@SophiaAbrahao); Selena Gomez (@SelenaGomez)
- Charity: Random Acts (@TheRandomActOrg)
- Comedian: Rafinha Bastos (@RafinhaBastos)
- FakeAccount: Prince Charles (@Charles_HRH)
- Fansite: Sherlockology (@Sherlockology) and 1D Updates (@1Dneews)
- Food (tie): Rosanna Pansino (@RosannaPansino); The Kitchenista (@MissAngelaDavis)
- Foursquare Mayor of the Year: Curiosity Rover (@MarsCuriosity)
- Gaming (tie): Monark (@RandonsPlays); PieDiePew (@PewDiePie)
- GIF Maker (tie): T. Kyle MacMahon (@TKyleMac); Ryan Broderick (@RyanPBroderick)
- Government: NASA (@NASA)
- Ireland (tie): Niall Horan (@NiallOfficial); BriBry (@BriBryOnTour)
- Journalist Award: Tim Pool (@Timcast)
- Museum: Emily Graslie (@Ehmee)
- Music (tie): Demetria Lovato (@DDLovato); aoi (@Official_aoi)
- NonHuman: SarcasticRover (@SarcasticRover)
- Photography (tie): Mike Lerner (@MikeTakesStills); Jenna Pope (@BatmanWI)
- Quora Answer of the Year: Kenyatta Leal
- Real-Time Photo of the Year: Hurricane Sandy – Benjamin Lowy
- Science (tie): Chris Hadfield (@Cmdr_Hadfield); AsapSCIENCE (@AsapSCIENCE)
- Singer: Greyson Chance (@GreysonChance)
- WebShow: Bravest Warriors (@BravestWarriors)
- SocialFitness Award: Cassey Ho (@Blogilates)
- SportsTeam: Pittsburgh Steelers (@Steelers)
- KeepGoodGoing Award: Kathy Zucker (@KathyZucker)
- Parenting: Carlos Pena (@CarlosPenaSr)
- SmallBusiness Award: Jawbreaking (@ShopJawbreaking)
- Tumblr of the Year: Texts from Hillary
- TVShow: Pretty Little Liars (@ABCFpll)
- UK: Charlie McDonnell (@coollike)
- VideoBlogger: PC Siqueira (@pecesiqueira)
- YouTubeStar: Cauê Moura (@CaueMoura)
Complete List of Industry Award Winners
- Best Use of Social Media for News: CNN Worldwide – Election 2012: CNN Worldwide Won the Social Media Battle
- Best Overall Brand Presence on Instagram: National Geographic – In the Field with National Geographic
- Best Viral Campaign: Old Spice – Old Spice Muscle Music
- Best Branded YouTube Channel: TED – TED Conferences LLC
- Best Use of Video in a Social Media Campaign: Maybelline – TopChicret – Announcing Charlotte Free as New Face of #1 Cosmetic Brand in the World
- Best Overall Brand Presence on Twitter: Comedy Central – @TheDailyShow
- Best Overall Brand Presence on Tumblr: Comedy Central – The Daily Show Election Center on Tumblr
- Best Use of Social Media for Auto Industry: Dodge – Dodge Dart Registry
- Best Use of Animated GIFs: Wilson Sporting Goods Co. – Where Football is Born
- Best Use of Social Media In Real Life (IRL): Temple University – “Temple Made” Campaign
- Best Social Media Agency – Large (over 100): 360i
- Best Overall Brand Presence on Facebook: Maybelline – New York Digital Strategy 2012
- Best Use of Social Media for Customer Service: SquareTrade, Inc
- Best Use of Game Mechanics (Gamification) in a Social Media Campaign: USA Network – Suits Recruits
- Best Use of Facebook Advertising: Chengdu Municipal Government and Chengdu Panda Base – PandaQuest: Be the Next Chengdu Pambassador
- Best Use of a Mobile App in a Campaign: Turner Entertainment Networks – CONAN Sync App – it’s techno-magic
- Best Overall Brand Presence on Pinterest: Birchbox
- Best Use of Social Media for Financial Services: Citi – Citi’s Connect: Professional Women’s Network on LinkedIn
- Best Use of Social Media for a Consumer Brand: Food Lion – Food Lion’s Operation Grocery Drop
- Best Use of Twitter in a Campaign: The CW – Live Twitter Feed in a Magazine
- Best Use of Facebook in a Campaign: Chengdu Municipal Government and Chengdu Panda Base – PandaQuest: Be the Next Chengdu Pambassador
- Best Use of Social Media for Fashion: Banana Republic – Banana Republic In Flight Fashion Show
- Best Use of Social Media for Sports: Nike – Nike #maketherules
- Best Fortune 500 Brand on Social Media: Pepsi – Pepsi: Live For Now
- Best Location-Based Marketing: VH1 – Save The Music Foursquare Partnership
- Best Use of a Hashtag on Twitter: Nike – CountonKobe
- Best Social Media Campaign for Film: Universal Pictures – Ted
- Best Social Media Manager Award: Bravo – Andy Cohen for WWHL
- Best Use of a Promoted Tweet, Promoted Trend, or Promoted Account: Maker’s Mark – #CocktailParty2012
- Best Use of Social Media for Retail or E-Commerce: Chobani – Nothing But Good, One Fan at a Time
- Best Social Media Agency – Small (1 -20): neoco
- Best Social Media Agency – Mid-Sized (21 – 100) (three-way tie): Deep Focus; Suite Spot – JetBlue Getaways Presents, “Get Away With It!”; Carrot Creative
- Best Celebrity Campaign on Social Media: Intel – David Blaine’s ELECTRIFIED
- Best Social Media Presence of a CEO: Deep Focus – Ian Schafer
- Best Use of Social Media for Television: Beam Inc. – Skinnygirl Cocktails #WinningTheOscars
- Best Use of Social Media for Television: ABC Family – Pretty Little Liars #TheBetrAyal campaign
- Best Integration of Social Media with Live Television: Fox News Digital – Fox News Election Night 2012
- Best Integration of Social Media with Live Television: Bravo – Play Live on Watch What Happens Live
- Best Use of Social Media for Video Games: neoco / 2K – Borderlands 2: A Work Of Art
- Best Use of Social Media for the London 2012 Olympics: Nike – Nike Greatness
- Best Use of Social Media For Music: Intel and MTV Iggy – Intel Presents The Music Experiment Powered By MTV Iggy
- Best Use of Social Media For Music: Spotify and OMD – Music Apps Hack Weekend
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