Twitter, American Express Let Users Buy With Hashtag

Twitter, American Express Let Users Buy With Hashtag

Twitter, American Express let users buy with hashtag

Another example of aligning business with social media

USA Today published a story this morning about a new offer from Twitter and American Express. Users now have the option of purchasing with hashtags by syncing their personal Twitter account on American Express’ website.


happily shared via USA Today

Here’s how it works: when a user sees an item they want to purchase, they type a special hashtag. For example, American Express is offering a $25 gift card for $15 users can snag by posting the hashtag #BuyAmexGiftCard25.

Twitter users then check the Mentions tab for replies from @AmexSync that include a confirmation hashtag. Users have 15 minutes to tweet the confirmation, then their item will be shipped to the billing address tied to their credit card.

Other items American Express will offer through this service include an Amazon Kindle Fire HD, a Sony Action Cam and an Xbox 360 4GB video game console.

The partnership marks an interesting move by Twitter, which adds digital commerce among its many uses. Although many companies use the social network to reach customers, this might be the first time Twitter has been used as a way to make purchases.

Readers, would you use this service?

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