How We’ve Increased Non-Branded Keywords for HEDC And Improved Their Organic Traffic Reach

Hereford Economic Development Corporation came to Expio Digital Marketing for help increasing organic site traffic and improving rankings for non-branded keywords, with the ultimate goal of increasing organic site traffic. We were able to achieve massive success for HEDC through our SEO tactics, and the numbers continue to rise in the right direction..


  • Increase Organic Site Traffic
  • Improve Rankings for Non-Branded Keywords


  • Optimized metadata headings to target non-branded key phrases
  • Determine what people were searching that is relevant to Hereford. 
  • Create FAQ pages around non-branded keywords.


  • Organic Searches increased by 320% from non-branded keyword FAQ pages.
  • Total clicks from Google Searches increased by 647%, nearly all of which came from non-branded keyword searches. 
  • HEDC became a topical authority for Google searches related to Hereford, Texas.

These numbers show that SEO efforts have increased the number of organic searches in the past year, largely because of the non-branded keywords Expio targeted to create FAQ landing pages. These results also show that non-branded keyword searches increased HEDCs total clicks from Google searches. 


Hereford Economic Development Corporation promotes economic development in their community. Hereford Economic Development Corporation offers a variety of generous incentives for qualified projects to assist in these efforts. For more information on Hereford Economic Development Corporation, visit the website. 

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