Blog

Ethical SEO vs Manipulative SEO

Building Genuine Authority and Long-Term Success: Expio's Ethical SEO Approach In the SEO world, we sometimes use the analogy of white hat versus black hat, which draws inspiration from old Western movies, where bad guys wore black hats, and good guys wore white hats. While the cinematic divide is clear, the SEO landscape is a little more difficult. Nowadays, hat color terms have faded a bit, and good SEO is all about being ethical, while bad SEO is being categorized as “spammy”...

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How to Create an Editorial Calendar

The experts at Expio Digital Marketing explain why your business should be using an editorial calendar to stay organized. What is an editorial calendar? An editorial calendar is a virtual workflow that allows those in the publishing industry to coordinate tasks among writers, editors and other publishing roles from the time of assigning a project until its deadline. In simpler terms, an editorial calendar is a schedule of the content that you want to post, plan to post and need to post....

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How Agencies Prep For Monthly Meetings

How Agencies Prep For Monthly Meetings

By Caylee Hanna, Expio Intern Monthly meetings are a way for Expio Digital Marketing to show clients their successes, as well as analytics from clients’ social media profiles. We sat down with Digital Marketing Coordinator Grace Ensor to discuss how Expio prepares for monthly meetings with clients and how clients benefit from the information presented to them. What steps does Expio take to prepare for monthly meetings? Grace: First, we complete the reports to go over with the clients. Our reports are due...

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Company Culture: Ensuring Time For Learning and Curiosity

Company Culture: Ensuring Time For Learning and Curiosity

Expio builds in time for employees to learn new skills and feed their professional passions. By Caylee Hanna, Expio Intern A key component of working at Expio is continued education. The digital marketing field is quickly evolving, and it’s an employee requirement at Expio to stay on top of our field, so we can serve our clients in the best ways possible.  We chatted with Expio Chief Relationship Officer Jody Reynolds to get her thoughts on continued professional learning as part of a...

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Fostering A Low Stress Work Environment

Fostering A Low Stress Work Environment

How to build a work culture where teams thrive and succeed. We sat down with Expio Chief Relationship Officer Jody Reynolds to discuss ways companies can keep employees engaged, rewarded and fulfilled. How can businesses provide a low-stress work environment? Jody: One of the ways to foster a low-stress work environment is to have clear core values as a company. At Expio Digital Marketing, Founder and CEO Andy Roller established those for us years ago. Expio’s three core values are: “No ASAP, No...

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The Value of Well-Written Website Content

Expio Digital Marketing Case Study: The Value of Well-Written Website Content Great website content pieces can consistently drive considerable meaningful traffic to your website. More traffic leads to more potential customers/clients. Writing for the web is a specific skill set, requiring training in keyword research, HTML tags and search engine optimization. Expio helps many businesses increase their website traffic through well-written website content. Below are examples of two medical clients who see incredible results because of Expio’s expert web-content-writing subscription. Two Expio Medical...

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De-Coding Data

De-Coding Data Why is data important in marketing?   With almost seven out of 10 online experiences starting in search engines, it’s no wonder that digital marketing is expected to make up to 46% of all marketing in 2021. As more businesses turn to the internet to bring in new leads and increase conversions, the importance of understanding and tracking digital analytics is clear.  Google Analytics is one of the most important tools available for gaining valuable insight on who is on a...

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How The Hereford Economic Development Corporation Increased Organic Site Traffic by 261% And Improved Keyword Rankings In Less Than a Year

Hereford Economic Development Corporation came to Expio with the goal of increasing organic visits to the site and building brand awareness. Since partnering with us, HEDC has seen exciting results. THE GOALS Increase in Organic Engagement  Improve Keyword Rankings  THE APPROACH Optimize pages to rank higher in google searches.  Track and optimize targeted keyword opportunities.  Produce FAQ pages around keywords to increase traffic.  THE RESULTS Organic site sessions increased by 261% from August 2020 through April 2021.  During the same time period, they...

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How Great Employees Move On

Thoughts on ending a business relationship with grace and professionalism. By Andy Roller [x_author title="About the Author"] At the end of 2020, we lost one of our best at Expio - the ever enthusiastic and insightful Chief Content Officer Joshua Godsey. Josh took a leadership role at his local church. Though sad, we were proud and supportive of his decision.  I realize it’s not often that a company puts a spotlight on losing someone, but in this case, I believe it’s important to recognize.  Ending...

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How Clients and Agencies Should Treat Each Other

A Case for Staying True to Our Expio Core Values and Using Karma to Create Educational Opportunities [x_author title="About the Author"] Sometimes what goes around really does come around.  We had a client that started out a great fit with Expio. There was mutual respect and great communication.  Then, leadership changed on their end, and suddenly we found ourselves challenging our own three core values, which are: Expio Core Values No BS: Be honest and transparent. We don’t tolerate lying, evading or deceiving internally or...

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