THE GOALS
- Prove improved SEO presence by increased clicks from Organic Search, 2014 vs. 2015
THE APPROACH
- Produce weekly, and engaging blog content and/or landing pages on wrca.org
- Produce monthly videos on YouTube and Facebook
- Track and optimize targeted keywords and phrases
THE RESULTS
- Organic Traffic from Google doubled from 40,000 – 80,000 unique sessions 2014 – 2015
- WRCA is now ranking #1 Nationally (google en-US) for keywords “ranch rodeo” “ranch cowboy” “world finals ranch rodeo“, among many others
- 100% avg. traffic increase for Direct, Referral and Social traffic mediums
THE CLIENT
The Working Ranch Cowboys Association supports working cowboys and their families across America. Utilizing the rich Western heritage of its association and foundation members, the WRCA seeks to educate the public, and bring attention to the cause of the benevolent mission of the Working Ranch Cowboys Foundation (WRCF). Find out more on their website, http://wrca.org