Monthly Archives - January 2019

how to create a business facebook page.

Eight Tips for Creating a Successful New Facebook Business Page

[x_author title="About the Author"] In Addition to a Website, Every Great Company Needs a Well-Strategized Facebook Presence Facebook is an excellent tool for businesses for a few huge reasons: brand awareness, lead generation and communication, to name a few. Setting up a Facebook business page is easy, but smart companies have a plan in place before getting started. It’s also important to get real about the amount of time and attention a company needs to give the platform. Here are eight steps for creating...

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respond to every social media client

How To Train Social Media Managers To Respond To Followers

[x_author title="About the Author"] Why it’s Critical to Respond to Every Social Media Follower, Even the Angry Ones Thanks (or no thanks) to social media, we’re inundated daily with bad news about good companies… an airline losing a beloved family dog; a cruise ship with a food-borne illness; a car manufacturer with a defect linked to accidents; a coffee chain changing up its rewards program. My first reaction is usually to be shocked, sad or mad. My second reaction is, “that company’s...

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Jody Reynolds, Expio Chief Relationship Officer

Expio Digital Marketing Welcomes Jody Reynolds

New Expio Chief Relationship Officer Brings 17 Years Digital Marketing Experience Rule-Breaking Pioneer in Social Media and SEO   Expio has been following the career of Jody Reynolds for some time. Years ago, the company where Reynolds was working met with Expio to discuss digital marketing tactics. At a time when Facebook pages weren’t standard and iPad giveaways were a novel concept, Reynolds was hard at work implementing new strategies to earn digital marketing growth – even breaking a few rules along the...

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