Online Search (SEO)

Chart and magnifying glass
12May

Does Your Agency Make You Feel Like an SEO Expert?

If You Don't Feel Like a Subject Matter Expert When it Comes To Your SEO Strategies, Your Agency Might Be Letting You Down. [x_author title="About the Author"] So, how's it going with your SEO monthly reports? If you're an Expio Digital Marketing client and a subscriber to our SEO service, you know that our monthly reports are a huge part of our offerings. Why? Because we need to prove to you - every month - that we're completing a valuable and worthwhile service for you....

By Expio Values, Online Search (SEO), Reports0 Comments
Read more...
What Google's First Algorithm Update Post-Coronavirus Means For Your Rankings Expio SEO Digital Marketing
06May

What Google’s First Algorithm Update Post-Coronavirus Means For Your Rankings

In This Post: News about Google's first core update since coronavirus Tips on measuring rankings while the update rolls out What the update means for businesses Why this core update is of particular importance [x_author title="About the Author"] This week, Google announced its first core algorithm update since the global coronavirus pandemic. The update began rolling out on Monday, May 4, 2020. They say it will likely take a week or two to fully roll out. We recommend monitoring your rankings closely over...

By Online Search (SEO), , , 2 Comments
Read more...
13Apr

SEO Remains Strong In An Ever-Changing Landscape During Coronavirus

Studies Are Showing Mixed Results When It Comes to Whether Marketing Efforts Are Decreasing or Increasing During the Pandemic IN THIS POST New search data showing impression growth or decline during coronavirus How marketers are prioritizing SEO during coronavirus How search is affected during coronavirus Why maintaining SEO will help businesses navigate the disruption and impact of the coronavirus pandemic How to choose between SEO or PPC during the pandemic Where should SEO land in marketing budgets during coronavirus [x_author title="About the...

By Online Search (SEO), , 0 Comments
Read more...
muliple-location-seo
16Jan

How To Do SEO For Businesses with Multiple Locations, Cities, Businesses and Franchises

Clayton Johnson over at The Hoth has done an excellent piece about this topic, so we'll leave this here for you to read... However, I'll add that the Expio SEO team follows those same steps nearly to a tee with each client of ours. We have a saying around the office: you pay for electricity at each location; you should be paying for SEO. Excerpt: Local SEO For Multiple Location Businesses (And Franchises) By Clayton Johnson | August 19, 2019 Quick Links What is Multiple-Location SEO? 1. Build Out...

By Online Search (SEO), , 0 Comments
Read more...
Expio SEO Joshua Godsey answers 8 questions about SEO services
07Jan

8 Questions For Expio SEOs Answered

[vc_row][vc_column][vc_column_text][x_author title="About the Author"] How will you improve our search engine rankings? A: We use a variety of methods based on the client's specific goals and target audience. One of the most common examples of our SEO work is a two-fold process involving keyword research and content creation. First, we identify frequently searched queries. The criteria for these are that they must be relevant to both the client's target audience and the client's business goals. Then, we build a strategy to write...

By Online Search (SEO), , 1 Comment
Read more...
recent google algorithm update november 2019
15Nov

What SEO Marketers Can Learn from Google’s Recent November Update

[vc_row][vc_column][vc_column_text][x_author title="About the Author"][/vc_column_text][vc_column_text] Search Engine Journal Study Provides 3 Takeaways As Seen From Google's Recent Activity "Recovery" is the word Search Engine Journal used. Partly because many SEOs have found that their rankings are dropping, partly because evidence of the impact of recent Google algorithm updates has been surprising to many of us who follow Google's activity closely. Read the full SEJ article about November Google updates and their impact here. So, how's your "recovery" going? There are three things we can learn from...

By Online Search (SEO), , , , 0 Comments
Read more...
One Great Anecdote To Explain SEO Image 1
09Oct

One Great Anecdote To Explain SEO To Clients

[vc_row][vc_column][vc_column_text][x_author title="About the Author"] I got to bed early last night. I knew I needed to be rested to perform my best for the SEO presentation the next day. But as is often the case, when you have something important on your mind, it's hard to turn it all off and fall asleep. Driving through the cool autumn morning and sipping on a hot coffee I realized something. I pulled over and got out my phone, googling what's the difference between a...

By Online Search (SEO), PPC, , , 0 Comments
Read more...
26Feb

Our Best Single Tip to Improve SEO

By Joshua Godsey Produce blogs, or landing page content that answer low competition, high-traffic keyword queries in your area of expertise. [x_author title="About the Author"] SEO is about keywords. Keywords that trigger content. The goal here is to identify what keywords are opportunities, and then write content to answer them. Ask yourself a few questions in order to make this happen. Are you able to write expertly on your website for specific keywords? What keywords suggest the user wants to do business with...

By Online Search (SEO), , , , , , , , 1 Comment
Read more...
SEO Honesty Leads To Better User Experience, Results
05Dec

SEO Basics: Two Brutally Honest Questions You Should Ask Yourself About Your Website

[x_author title="About the Author"] SEO Honesty Leads To Better User Experience, Results Be honest. Why would anyone visit your website? Do users actually want or need the content on your website? There are moments in life where suddenly everything becomes clear. The day you decide to buy an engagement ring, for example. Well, when it comes to planning your newest website content, we suggest getting clarity. Like, extreme clarity – brutal, real, user-tested honesty. Ask friends. Ask family. Ask peers. Or, take it even further and...

By Expio Values, Online Search (SEO)0 Comments
Read more...
What is a good performing ad and how to know - Expio Digital Marketing
28Aug

So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.

[x_author title="About the Author"] With $100 you can reach thousands of people. That's pretty amazing, right? The marketing tools of today are within a click's reach, and they boast incredible numbers. With Facebook, $50 and a click of that "Boost" button, you can reach thousands of people. And, you know what, tThere is something pretty cool about that. It’s definitely not like the old media where your ad success meant you hoped a lot of cars drove by your billboard. You anxiously hoped a...

By Blogging, Content Marketing, Expio Values, Online Search (SEO), PPC, Reports, Social Media0 Comments
Read more...