Monthly Archives - June 2021

De-Coding Data

De-Coding Data Why is data important in marketing?   With almost seven out of 10 online experiences starting in search engines, it’s no wonder that digital marketing is expected to make up to 46% of all marketing in 2021. As more businesses turn to the internet to bring in new leads and increase conversions, the importance of understanding and tracking digital analytics is clear.  Google Analytics is one of the most important tools available for gaining valuable insight on who is on a...

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cattle standing in a field

How The Hereford Economic Development Corporation Increased Organic Site Traffic by 261% And Improved Keyword Rankings In Less Than a Year

Hereford Economic Development Corporation came to Expio with the goal of increasing organic visits to the site and building brand awareness. Since partnering with us, HEDC has seen exciting results. THE GOALS Increase in Organic Engagement  Improve Keyword Rankings  THE APPROACH Optimize pages to rank higher in google searches.  Track and optimize targeted keyword opportunities.  Produce FAQ pages around keywords to increase traffic.  THE RESULTS Organic site sessions increased by 261% from August 2020 through April 2021.  During the same time period, they...

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