Author - Jody Reynolds

Expio Recommends Ways to Be More Creative for Clients
30Apr

Top Ways Agencies Can Spark More Creativity into Everyday Tasks

Creativity isn’t just for designers. And it’s in demand by clients. [x_author title="About the Author"] If you’ve read Expio’s Providing Creativity blog, you know that clients demand and expect creativity in more than just graphics and logos. Agencies must evolve to inject creativity into all of their tasks. But, how do you develop or boost a creative mindset? Developing Your Creative Mindset Allen Garcie, associate professor of digital arts and graphic designer at Louisiana State University-Shreveport, taught a workshop to a group of American Advertising...

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Creativity is in high demand by your clients.
20Apr

A Marketing Agency’s No. 1 Priority: Providing Creativity

Creativity isn’t just for graphic designers. Smart agencies inject creativity into every task, because their clients demand it. [x_author title="About the Author"] We learned something poignant at a recent marketing and advertising conference: To a client, the most-important agency department is the creative department. This means, when clients entrust their hard-earned dollars to the skills of an agency, they expect that agency to assist them with creativity above all else. Creative skills come before business strategy, analytics, research, planning, communications and everything else...

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01Mar

Facebook Recommendations and Reviews: Why They’re Critically Important to a Company’s Image

Four Reasons You Should Never Remove Facebook Reviews Online reviews and recommendations have become the way consumers make daily decisions. [x_author title="About the Author"] Before they hire a plumber or a dog trainer, buyers are researching their choices in a variety of ways. Consumers are checking sites like Yelp and Google, they’re asking friends in person and on social media, and they’re savvy enough to investigate each company’s Facebook page - including the reviews and recommendations. In fact, they’re using Facebook in...

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how to create a business facebook page.
22Jan

Eight Tips for Creating a Successful New Facebook Business Page

[x_author title="About the Author"] In Addition to a Website, Every Great Company Needs a Well-Strategized Facebook Presence Facebook is an excellent tool for businesses for a few huge reasons: brand awareness, lead generation and communication, to name a few. Setting up a Facebook business page is easy, but smart companies have a plan in place before getting started. It’s also important to get real about the amount of time and attention a company needs to give the platform. Here are eight steps for creating...

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respond to every social media client
17Jan

How To Train Social Media Managers To Respond To Followers

[x_author title="About the Author"] Why it’s Critical to Respond to Every Social Media Follower, Even the Angry Ones Thanks (or no thanks) to social media, we’re inundated daily with bad news about good companies… an airline losing a beloved family dog; a cruise ship with a food-borne illness; a car manufacturer with a defect linked to accidents; a coffee chain changing up its rewards program. My first reaction is usually to be shocked, sad or mad. My second reaction is, “that company’s...

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