So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.

[x_author title="About the Author"] With $100 you can reach thousands of people. That's pretty amazing, right? The marketing tools of today are...

Southwest Airlines and Instagram Marketing

How Southwest Connects With Passengers Should your business be using Instagram as a brand? Southwest Airlines thinks so. The popular airline has done...

A New Potentially Unpopular Instagram Policy

Instagram says it now has the right to sell your photos In its first big policy shift since Facebook bought the...

“Pheed” currently #1 App in Social Media Category

There's a new App standing strong on top of the Social Media Category of Apple's App Store and, No, it's...

Twitter Releases “Header Image” For Profiles

Content Has a Perfect Length via Buffer App

Buffer App, one of our most-used tools in the office (it helps us easily schedule out posts for brand pages...

The Little Big Things by Tom Peters (Recommended)

Expio staff are always looking for a great resource. This is a book that inspires actions that shape the best...

A Great Facebook Page Is Engaging, Not Merely Likes

The Quality of a Click Isn't 1:1 http://vimeo.com/71025901 The value of a click isn't 1:1. Some clicks are people simply browsing your...

How Social Engagement Improves SEO

Many brands are realizing their business Facebook timeline has better SEO than their website, despite investments. They're both known as cute...

SEO Basics: Know Your CTRs (Click Through Rates)

[author title="About the Author"] Google Search Console, and the Anatomy of a Search With over 7 billion searches happening every month, knowing...