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Blogging

Common Mistakes All Bloggers Make And How To Turn Them To Your Advantage Expio Digital Marketing Blogging
25Oct

Common Mistakes All Bloggers Make And How To Turn Them To Your Advantage

Your Brilliant Blog Piece May Be Undermined By These Common Blunders I'm emerging from a fresh round of blog edits here at Expio HQ. Fresh on the mind are the common blogging mistakes we all make. Even the best marketers and bloggers make them. Whether keeping header capitalization styles consistent or not using consistent comma rules, you've probably slipped into at least a few of these mistakes when you've blogged. As a marketing agency, our blogging team submits their blogs to an...

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What is a good performing ad and how to know - Expio Digital Marketing
28Aug

So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.

About the Author With $100 you can reach thousands of people. That's pretty amazing, right? The marketing tools of today are within a click's reach, and they boast incredible numbers. With Facebook, $50 and a click of that "Boost" button, you can reach thousands of people. And, you know what, tThere is something pretty cool about that. It’s definitely not like the old media where your ad success meant you hoped a lot of cars drove by your billboard. You anxiously hoped a lot...

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Brand or sell? Entice or inform? Taking a Topical Approach to Blogging - Expio
29Mar

Brand or Sell? Entice or Inform? Taking a Topical Approach to Blogging

About the Author Brand or Sell? “Branding” has become one of the murkiest marketing terms on the Internet. It can basically mean anything. Branded content can mean a dozen different things. Branding can easily become inbred company rhetoric that only increases customer boredom. But branding can also lead to a direct approach to blogging that helps users get what they need. For our purposes, we’ll refer to branding as any written emphasis that speaks directly about a business or its services. In today’s...

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6 Strategies for Writing Great Business Blogs - Expio
25Jul

6 Strategies for Writing Great Business Blogs: For Agencies and Marketers

About Joshua There are thousands of new business blogs being published online everyday. To earn a new customer from blogging as a business, it takes strategy, and attention to detail. Competition is fierce. And the "noise" is loud. Attention from readers is hard to come by. If you're writing new blog content for an agency, or your own business, this post is for you. Do You Care Enough? It might seem over simplistic, but do you care enough about this content? It's easy for...

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