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INSIGHTS

INSIGHTS

Yearly Archives - 2025
29Oct

Own the Next Step: AI, Teams, Project Momentum

Lately I’ve noticed something interesting when it comes to AI and teams. It’s not just exposing who’s fast or slow, talented or average. It’s exposing who actually thinks.Every week, I watch two types of people in action. Person one hits a problem and stops. They wait. They stare at it. They say things like, “I’m still working on it,” which usually means, “I’m hoping the answer magically appears in my inbox.”Person two hits the same problem and immediately starts moving....

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A cartoon penguin dressed as a judge, sitting behind a judge's bench with a gavel.
24Oct

Legal Marketing: Ethical Content and Advertising Guidelines

A midsize law firm, hungry for new clients, ran a digital campaign boasting “guaranteed results” only to be hit with a state bar investigation and public embarrassment. One trending ad cost them more than it ever delivered. The legal marketing landscape quickly punishes overreach and half-truths. When Expio partners with legal clients, we engineer every message to pass the toughest bar review, so our clients gain new clients for their integrity, not in spite of overlooked risks. Law firms and legal...

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24Oct

Best Practices for HIPAA-Compliant Digital Marketing

When one small private clinic used a free online appointment scheduler, they didn't think twice about the patient info collected until a data breach exposed hundreds of records. The fallout? Distrust, lost patients, regulatory headaches.  The lesson: Digital marketing in healthcare is a privacy minefield, and there’s no “gray area” with HIPAA. Expio steps in with a strong system, proven tools, rigorous partner vetting, airtight workflows. Our clients market with full confidence, safeguarding PHI at every turn and winning patient loyalty...

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22Oct

No Excuses: Being Stuck in the AI Age Is No Longer Acceptable

I can’t tell you how many times I’ve walked into a conversation with various teams, including my own, an asked about the status of a project or task, and heard something like this: “We’re still trying to figure that out.”Translation: We got stuck and stopped.What drives me crazy is not that people hit walls. It’s that they stay there.A strategist spends an hour looking for an example deck instead of asking AI to generate one. A copywriter waits for inspiration...

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11Oct

The Hidden Danger of Marketing Neglect

For a long time, my default identity as a founder and operator was the fixer of client and team problems, builder and optimizer of client campaigns. Client marketing needs came first. I was always in the game, pushing for results for our clients. Meanwhile, my own brand went silent. Social accounts fell dormant. Emails went unwritten. Website updates lagged. Inbound leads slipped through cracks. I was so consumed with operations, hiring, finance, and delivery that I lost sight of the foundational...

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04Oct

Ask the Magic Question

This Wednesday I wrapped up LiveHard Phase 2. One of the books I finished along the way was Reset by Dan Heath. His work reminded me of a powerful tool from solution-focused therapy that is just as useful in business and life as it is in a counseling office: the Magic Question. The Magic Question has several versions, but goes something like this: "Pretend you go to bed tonight, and while you sleep everything that is stressing you out is solved. All...

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27Sep

The Mean Gets You in the End: Why Consistency Wins, and Regression to the Mean Always Shows Up

A law firm starts posting social content. A healthcare practice starts updating its Facebook and Instagram. An accounting firm starts sending regular emails. A clinic launches a podcast. An engineering firm finally updates its site after five years. In each case, the results are...probably not much. Flatline. Whatever uptick the efforts caused, the momentum fades. And leadership says: “We tried marketing this or that way. It didn’t work.” Let’s pause there. What were you expecting? It's noisy out there and no one really cares...

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26Sep

The Compliance Trap: How Marketing Falls Apart in Regulated Markets

Jessica, the marketing director for a regional medical device company, was frozen. She had a great campaign idea for an educational video series showing how their equipment improved patient outcomes. But every draft kept coming back with notes from legal: “Needs more disclaimers,” “Cannot imply results,” “Risk of regulatory violation.” Weeks went by, and the campaign never launched. This is the Compliance Trap: the cycle of great marketing ideas stalling or dying because businesses in regulated industries can’t afford breaking the...

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20Sep

At Least I Can Win at This Today

The Days That Do Not Go Your Way Some days it feels like nothing clicks. The sales call goes flat. The proposal sits unanswered. The inbox piles up. The people you rely on disappoint you. The scoreboard looks like a loss no matter how you read it. When you are in a stretch like this, the temptation is strong to slip into ruminating or coping. You replay conversations, dwell on failures, and numb yourself with habits that do nothing but make tomorrow...

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17Sep

Stop Wasting Time on Lead Generation that Doesn’t Work

Let’s be honest: most lead generation “strategies” in regulated industries fail.   We’re talking about the dozens of downloadable guides, email funnels, and whitepapers your competitors churn out. They all look the same. They sound like every other company in your space. And they feel like they were cranked out by AI. Vague propositions. Generic content. Overly cautious or flashy messaging that satisfies no one. Your prospective clients can tell. They skim your content, roll their eyes, and leave. That’s why most lead...

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