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INSIGHTS

INSIGHTS

Yearly Archives - 2025

30Dec

Visualize Failure, Not Success: A Counterintuitive Protocol That Works

I’m 14 days into Phase 3 of the LiveHard program. Almost halfway through. Just 16 days away from completing the full LiveHard year.If you're not familiar with 75Hard or LiveHard it's worth checking out. It's a mental toughness program and includes a difficult list of daily tasks (e.g. 2 workouts - one has to be outdoors no matter the weather; 1 gallon of water, reading requirement, strict diet, 5 minute cold shower, more...)Visualization isn’t required in Phase 3. But it...

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23Dec

Make a List. Check it Twice. Get it Done.

Why the smartest people I know run on checklists I’ve been deep into reading Poor Charlie’s Almanack this month. It’s one of those books that punches you in the face with wisdom, then laughs at you for not learning it sooner. What’s wild is that Charlie Munger, one of the sharpest thinkers of our time, didn’t place his bets on brilliance or instinct. He placed them on process. Repetition. Discipline. And especially... checklists. There’s a quote in the book that stopped me...

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16Dec

1 Solution Saturday – On Sunday This Week

It's been 37 weeks of writing these without missing a week...until this week. I got married Friday morning to my favorite person, so I feel like I get a pass. It was just us and a minister and photographer in Sedona, AZ. We climbed up (yes, in our wedding clothes) Cathedral Rock at sunrise for the ceremony and it was EPIC. This week, here are 7 highlights that are some of my favorites from the last 37 weeks (links included): Action builds confidence. Hesitation...

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10Dec

Daily Rhythm = Life Momentum

Most people treat time like a to-do list. The best treat it more like a their favorite band with a great rhythm section.Years ago, I started noticing something simple but important: When my day had rhythm, I felt momentum and power. When it didn’t, I flailed, no matter how short or long my task list was.And the more I learned about high-performance leaders and peak productivity research, the clearer this became.Ever feel overloaded, over-caffeinated, frustrated, and deeply confused on why...

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08Dec

The Attribution Illusion: Why You Can’t Track Everything (And Why That’s Actually Good News)

Introduction "Which channel drove that conversion?" It's the question that launches a thousand spreadsheets. The quest for perfect attribution. The belief that if we could just track everything perfectly, we'd finally know what's working. Here's the truth marketing consultants won't tell you: Perfect attribution is impossible. Always has been. Always will be. And the obsession with tracking every micro-interaction is costing you money, time, and probably your sanity. The good news? Once you understand why attribution is broken, you can focus on what actually...

By Blog, Expio Values, Reports, , 0 Comments
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08Dec

The 2025 Marketing Audit: Why January Goals Fail By February

Introduction Every December, the same cycle repeats. Leadership teams gather for strategic planning sessions. Someone opens a fresh spreadsheet. Goals get set like:  "Increase website traffic by 40%."  "Double our social media engagement."  "Launch that rebrand we've been talking about." By February, 73% of those plans are already off track or abandoned entirely. The problem isn't a lack of ambition. It's a lack of infrastructure. You're building 2026 goals on a 2025 foundation that may be cracked, outdated, or misaligned with how marketing...

By Blog, Content Marketing, , , , 0 Comments
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01Dec

How Smart Marketing Once Moved a National Holiday

In the middle of the Great Depression, when the American economy was barely breathing, a strange thing happened. Marketing changed a national holiday.Since Abraham Lincoln established Thanksgiving as a national holiday in 1863, it had always been celebrated on the last Thursday of November. But in 1939, that long-standing tradition created a real problem for retailers.The last Thursday fell unusually late, leaving only 24 shopping days until Christmas. In the middle of the Great Depression, when many Americans could barely...

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26Nov

The One Word That Separates AI Amateurs from AI Masters

How often do you truly feel like getting up to train? Not think about training. Not talk about training. Actually train. Most days, the answer is almost never. But we show up anyway because we know what consistency produces. One session does nothing. Hundreds of sessions transform everything. AI works the exact same way. The word that matters most with AI is TRAIN. You train your body. You train your mindset. You train your habits. Now you have to train your AI. And you have...

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18Nov

The Human Edge in the Age of AI

My right shoulder had been bothering me since August.A dull, nagging pain that I kept hoping would fix itself. I stretched, lifted lighter, worked around it. It would feel better for a while, then flare back up again.So I did what most people do these days. I asked AI.I found the best should experts, put them into a mastermind thread. I described the pain, my workouts, my recovery habits. They gave me a well-structured plan. Stretches, mobility work, rotator cuff...

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11Nov

Stop Living Your Life on Default Settings

Have you ever looked at your phone's home screen full of apps you didn’t remember installing? Notifications popping. Default layouts. Default sounds. Like our phones, in life we had built habits, routines, and reactions that weren’t chosen. They were inherited. We often run on the factory settings we've never questioned. And that's the way most people live. They operate on autopilot. The phone came set up a certain way. The workday came structured a certain way. The relationship came with unspoken “norms.” And...

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