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INSIGHTS

INSIGHTS

Author - Expio
04Nov

Healthcare Marketing & Leadership: The OCR Mid-Market Audit Blitz

The Problem OCR’s 2025 audit push is hitting mid-sized healthcare groups harder than ever. The focus is on risk analysis, device security, and encryption. Recent enforcement data shows a clear trend. Most HIPAA penalties now involve preventable security gaps, especially around unencrypted laptops, tablets, and mobile devices. Industry trackers estimate that more than half of reported breaches still trace back to lost or unprotected endpoints. And the cost of getting it wrong keeps rising. In 2025, OCR fines have averaged between $500K and...

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29Oct

Own the Next Step: AI, Teams, Project Momentum

Lately I’ve noticed something interesting when it comes to AI and teams. It’s not just exposing who’s fast or slow, talented or average. It’s exposing who actually thinks.Every week, I watch two types of people in action. Person one hits a problem and stops. They wait. They stare at it. They say things like, “I’m still working on it,” which usually means, “I’m hoping the answer magically appears in my inbox.”Person two hits the same problem and immediately starts moving....

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22Oct

No Excuses: Being Stuck in the AI Age Is No Longer Acceptable

I can’t tell you how many times I’ve walked into a conversation with various teams, including my own, an asked about the status of a project or task, and heard something like this: “We’re still trying to figure that out.”Translation: We got stuck and stopped.What drives me crazy is not that people hit walls. It’s that they stay there.A strategist spends an hour looking for an example deck instead of asking AI to generate one. A copywriter waits for inspiration...

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02Sep

He Thought His Nephew Could Handle It: Why Law Firms Should Think Twice Before Hiring a Freelancer for Marketing

Your reputation, compliance, and client trust are too important to gamble. A small but growing law firm had a relative, fresh out of college, running their website and social media. He knew design tools, posted a few graphics, and even wrote blogs using the latest AI tools. But nothing was optimized for SEO. No one checked for legal ethics violations. Worse, the content sounded like generic advice, not legal guidance from a trusted firm. When their case volume stagnated, they turned to...

By Blog, Blogging, Content Marketing0 Comments
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02Sep

It Wasn’t Until a Patient Complained : Why Medical Marketing Needs More Than a Creative Freelancer

They thought a freelancer was enough. A women’s health clinic in Texas hired a freelancer to manage their website and social media. Things looked fine at first. A few posts got posted, and the website was revamped with new services. But no one was tracking the results. The content was far from medically accurate. Worst of all, a patient form collected personal health information with no encryption.   It wasn’t until a patient complained that the practice realized they were exposed both legally and...

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24Jun

What Law Firms and Healthcare Providers Teach Us About the Future of Marketing and AI

Listen to these stories of two smart professionals plugging away to manage and grow their businesses, only to end up suffering the most frustrating response: silence. Sarah runs a sharp boutique law firm in Dallas. Tight team. Great reputation. Her office has that quiet confidence, complete with leather chairs, books she actually reads, the scent of fresh espresso and controlled chaos. Then she launches a sleek new website, spends a chunk on ads… and the phones stop ringing. Not overnight, but...

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29Mar

Why Doing Hard Things Is the Easiest Way to Live

Problem → The Exhausting Trap of Easy Most think the goal is ease. Less resistance. More comfort. Fewer constraints. But chasing the easy path often creates the hardest life: Decisions stack up unmade. Habits slide. Guilt builds. Health and appearance declines. Confidence fades. What looks like relief can end up costing you everything that matters. The irony? Doing hard things—on purpose—is the easiest way to live (also the happiest way) Quote → The Power of Hard Choices “Easy choices, hard life. Hard choices, easy life.” –...

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28Mar

Pip the Penguin: A Marketing Parable

Meet Pip.Pip felt lost in the noise of a chaotic penguin colony. All the constant squawking sounded the same, and Pip could barely understand any of it. Pip didn’t like squawking, but he went along with it. That’s what everyone else was doing. But he could never be heard. Pip knew he had a different song to sing. One day, while all the other penguins were going through their daily routine of meaningless squawking, Pip went to a quiet corner of...

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22Mar

Buying vs Buying-In

Problem → Customers who Buy from you without Buying into you. Most businesses ask, “How do we get people to buy?” A reasonable question to be sure. A better question is, “How do we help them believe, buy into our culture, and feel ownership over their decision?” People buy for lots of reasons that may not include buying into our brand. When people buy-in to the brand, they don’t just make a purchase—they commit. They connect. They believe. That belief drives loyalty, referrals,...

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