The Most Dangerous Gap in Business
When Clients Say “It’s Fine” The most dangerous gap in business relationships isn’t price or quality. It’s expectation(s). Most client breakdowns, whether it’s disappointment, churn, or a slow slide into resentment, come down to mismatched expectations. It's almost never malice. It's rarely incompetence. It's usually two parties assuming they were on the same page… when they weren’t even reading the same book. And the worst part? Clients rarely tell you what’s wrong. They hint. They withhold. They cancel and disappear. The Problem: Expectations Are...