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INSIGHTS

INSIGHTS

Author - andyroller

Why Physicians Should Begin Blogging Now
22Apr

Why Physicians Should Begin Blogging Now

In this post: The value of blogging for medical professionals How blogs can help expand audiences, and create a better world Ideas to immediately put into practice for medical bloggers I'm A Medical Professional... Why Should I Blog? [x_author title="About the Author"] In a world of misinformation, and in a world where patients and potential patients are searching online for every imaginable FAQ about their health and wellness, blogging presents a huge opportunity for medical clinics and professionals. Google is building a more robust...

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13Apr

SEO Remains Strong In An Ever-Changing Landscape During Coronavirus

Studies Are Showing Mixed Results When It Comes to Whether Marketing Efforts Are Decreasing or Increasing During the Pandemic IN THIS POST New search data showing impression growth or decline during coronavirus How marketers are prioritizing SEO during coronavirus How search is affected during coronavirus Why maintaining SEO will help businesses navigate the disruption and impact of the coronavirus pandemic How to choose between SEO or PPC during the pandemic Where should SEO land in marketing budgets during coronavirus [x_author title="About the...

By Online Search (SEO), , 0 Comments
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muliple-location-seo
16Jan

How To Do SEO For Businesses with Multiple Locations, Cities, Businesses and Franchises

Clayton Johnson over at The Hoth has done an excellent piece about this topic, so we'll leave this here for you to read... However, I'll add that the Expio SEO team follows those same steps nearly to a tee with each client of ours. We have a saying around the office: you pay for electricity at each location; you should be paying for SEO. Excerpt: Local SEO For Multiple Location Businesses (And Franchises) By Clayton Johnson | August 19, 2019 Quick Links What is Multiple-Location SEO? 1. Build Out...

By Online Search (SEO), , 0 Comments
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Expio SEO Joshua Godsey answers 8 questions about SEO services
07Jan

8 Questions For Expio SEOs Answered

[vc_row][vc_column][vc_column_text][x_author title="About the Author"] How will you improve our search engine rankings? A: We use a variety of methods based on the client's specific goals and target audience. One of the most common examples of our SEO work is a two-fold process involving keyword research and content creation. First, we identify frequently searched queries. The criteria for these are that they must be relevant to both the client's target audience and the client's business goals. Then, we build a strategy to write...

By Online Search (SEO), , 1 Comment
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recent google algorithm update november 2019
15Nov

What SEO Marketers Can Learn from Google’s Recent November Update

[vc_row][vc_column][vc_column_text][x_author title="About the Author"][/vc_column_text][vc_column_text] Search Engine Journal Study Provides 3 Takeaways As Seen From Google's Recent Activity "Recovery" is the word Search Engine Journal used. Partly because many SEOs have found that their rankings are dropping, partly because evidence of the impact of recent Google algorithm updates has been surprising to many of us who follow Google's activity closely. Read the full SEJ article about November Google updates and their impact here. So, how's your "recovery" going? There are three things we can learn from...

By Online Search (SEO), , , , 0 Comments
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One Great Anecdote To Explain SEO Image 1
09Oct

One Great Anecdote To Explain SEO To Clients

[vc_row][vc_column][vc_column_text][x_author title="About the Author"] I got to bed early last night. I knew I needed to be rested to perform my best for the SEO presentation the next day. But as is often the case, when you have something important on your mind, it's hard to turn it all off and fall asleep. Driving through the cool autumn morning and sipping on a hot coffee I realized something. I pulled over and got out my phone, googling what's the difference between a...

By Online Search (SEO), PPC, , , 0 Comments
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Why it pays to hire a team of experts to handle your digital marketing strategies.
12Mar

Why Outsourcing Digital Marketing Efforts Makes Dollars and Sense

Crunching the Numbers: Why Expio is a Cost-Effective and Hassle-Free Solution for Digital Marketing [x_author title="About the Author"] At Expio Digital Marketing, we put ourselves in our clients’ shoes. We challenge each other to ask the tough questions that we know our clients and their audience are asking. One question we ponder often is, “Why should a client hire us versus a team of full-time employees?” The answer is easy: Hiring Expio Digital Marketing is far less expensive than hiring a full-time...

By Content Marketing, Expio Values, Social Media, Websites and Apps, , , , 0 Comments
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26Feb

Our Best Single Tip to Improve SEO

By Joshua Godsey Produce blogs, or landing page content that answer low competition, high-traffic keyword queries in your area of expertise. [x_author title="About the Author"] SEO is about keywords. Keywords that trigger content. The goal here is to identify what keywords are opportunities, and then write content to answer them. Ask yourself a few questions in order to make this happen. Are you able to write expertly on your website for specific keywords? What keywords suggest the user wants to do business with...

By Online Search (SEO), , , , , , , , 1 Comment
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Jody Reynolds, Expio Chief Relationship Officer
09Jan

Expio Digital Marketing Welcomes Jody Reynolds

New Expio Chief Relationship Officer Brings 17 Years Digital Marketing Experience Rule-Breaking Pioneer in Social Media and SEO   Expio has been following the career of Jody Reynolds for some time. Years ago, the company where Reynolds was working met with Expio to discuss digital marketing tactics. At a time when Facebook pages weren’t standard and iPad giveaways were a novel concept, Reynolds was hard at work implementing new strategies to earn digital marketing growth – even breaking a few rules along the...

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SEO Honesty Leads To Better User Experience, Results
05Dec

SEO Basics: Two Brutally Honest Questions You Should Ask Yourself About Your Website

[x_author title="About the Author"] SEO Honesty Leads To Better User Experience, Results Be honest. Why would anyone visit your website? Do users actually want or need the content on your website? There are moments in life where suddenly everything becomes clear. The day you decide to buy an engagement ring, for example. Well, when it comes to planning your newest website content, we suggest getting clarity. Like, extreme clarity – brutal, real, user-tested honesty. Ask friends. Ask family. Ask peers. Or, take it even further and...

By Expio Values, Online Search (SEO)0 Comments
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