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INSIGHTS

INSIGHTS

Insights

19Mar

Ideas For Our Clients During COVID-19 Pandemic

Let's protect our teams and best serve those in greater need. Like you, I'm watching the most recent updates on COVID-19 and thinking of so many friends who are struggling through this time. Get creative to keep excellent communications while your team works remotely. Yes, at Expio we're working from home, keeping our distance, and washing our hands. We will continue to work hard for our clients, especially those who are struggling the next few months. I want to encourage all of you, all...

By Expio Values, News0 Comments
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Facebook Ads Management
05Feb

The Benefits of Hiring an Expert to Run Your Business Facebook Ads

Businesses shouldn’t leave this important task to chance. It’s much easier to waste money than many think. Knowing how to measure ROI and reducing costs are reason enough to put your Facebook ads management in the best hands. About the Author I’ve seen it many times... A small business owner attends the latest-and-greatest seminar and learns that Facebook is an important piece of their digital marketing advertising strategy. Who knew? Surely, managing Facebook advertising for a business isn’t that hard, he or she thinks....

By PPC, Social Media0 Comments
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muliple-location-seo
16Jan

How To Do SEO For Businesses with Multiple Locations, Cities, Businesses and Franchises

Clayton Johnson over at The Hoth has done an excellent piece about this topic, so we'll leave this here for you to read... However, I'll add that the Expio SEO team follows those same steps nearly to a tee with each client of ours. We have a saying around the office: you pay for electricity at each location; you should be paying for SEO. Excerpt: Local SEO For Multiple Location Businesses (And Franchises) By Clayton Johnson | August 19, 2019 Quick Links What is Multiple-Location SEO? 1. Build Out...

By Online Search (SEO), , 0 Comments
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Expio SEO Joshua Godsey answers 8 questions about SEO services
07Jan

8 Questions For Expio SEOs Answered

About the Author How will you improve our search engine rankings? A: We use a variety of methods based on the client's specific goals and target audience. One of the most common examples of our SEO work is a two-fold process involving keyword research and content creation. First, we identify frequently searched queries. The criteria for these are that they must be relevant to both the client's target audience and the client's business goals. Then, we build a strategy to write custom...

By Online Search (SEO), , 1 Comment
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recent google algorithm update november 2019
15Nov

What SEO Marketers Can Learn from Google’s Recent November Update

About the Author Search Engine Journal Study Provides 3 Takeaways As Seen From Google's Recent Activity "Recovery" is the word Search Engine Journal used. Partly because many SEOs have found that their rankings are dropping, partly because evidence of the impact of recent Google algorithm updates has been surprising to many of us who follow Google's activity closely. Read the full SEJ article about November Google updates and their impact here. So, how's your "recovery" going? There are three things we can learn from all...

By Online Search (SEO), , , , 0 Comments
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One Great Anecdote To Explain SEO Image 1
09Oct

One Great Anecdote To Explain SEO To Clients

About the Author I got to bed early last night. I knew I needed to be rested to perform my best for the SEO presentation the next day. But as is often the case, when you have something important on your mind, it's hard to turn it all off and fall asleep. Driving through the cool autumn morning and sipping on a hot coffee I realized something. I pulled over and got out my phone, googling what's the difference between a credit...

By Online Search (SEO), PPC, , , 0 Comments
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A Beginner’s Guide to Mastering the Most Important Facebook Audience Insights
21Jun

Cut the Jargon and Meaningfully Understand Facebook Analytics

A Beginner’s Guide to Mastering the Most Important Facebook Audience Insights With So Many Metrics, Which Ones Are Most Important? Of the largest social media platforms, Facebook certainly offers one of the most robust analytics platforms. Facebook Insights provide many options including custom time frames showing numerous data points that show a lot of useful information about a page’s audience. If you’re reading this blog, you likely are wondering how to cut through all the jargon to get straight to...

By Social Media1 Comment
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Expio Recommends Ways to Be More Creative for Clients
30Apr

Top Ways Agencies Can Spark More Creativity into Everyday Tasks

Creativity isn’t just for designers. And it’s in demand by clients. About the Author If you’ve read Expio’s Providing Creativity blog, you know that clients demand and expect creativity in more than just graphics and logos. Agencies must evolve to inject creativity into all of their tasks. But, how do you develop or boost a creative mindset? Developing Your Creative Mindset Allen Garcie, associate professor of digital arts and graphic designer at Louisiana State University-Shreveport, taught a workshop to a group of American Advertising Federation...

By Expio Values1 Comment
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Creativity is in high demand by your clients.
20Apr

A Marketing Agency’s No. 1 Priority: Providing Creativity

Creativity isn’t just for graphic designers. Smart agencies inject creativity into every task, because their clients demand it. About the Author We learned something poignant at a recent marketing and advertising conference: To a client, the most-important agency department is the creative department. This means, when clients entrust their hard-earned dollars to the skills of an agency, they expect that agency to assist them with creativity above all else. Creative skills come before business strategy, analytics, research, planning, communications and everything else in...

By Expio Values1 Comment
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Why it pays to hire a team of experts to handle your digital marketing strategies.
12Mar

Why Outsourcing Digital Marketing Efforts Makes Dollars and Sense

Crunching the Numbers: Why Expio is a Cost-Effective and Hassle-Free Solution for Digital Marketing About the Author At Expio Digital Marketing, we put ourselves in our clients’ shoes. We challenge each other to ask the tough questions that we know our clients and their audience are asking. One question we ponder often is, “Why should a client hire us versus a team of full-time employees?” The answer is easy: Hiring Expio Digital Marketing is far less expensive than hiring a full-time team:...

By Content Marketing, Expio Values, Social Media, Websites and Apps, , , , 0 Comments
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