Facebook-f Twitter Instagram Linkedin-in


Facebook-f Instagram Linkedin-in

INSIGHTS

INSIGHTS

Tag - compliance

A cartoon penguin dressed as a judge, sitting behind a judge's bench with a gavel.
24Oct

Legal Marketing: Ethical Content and Advertising Guidelines

A midsize law firm, hungry for new clients, ran a digital campaign boasting “guaranteed results” only to be hit with a state bar investigation and public embarrassment. One trending ad cost them more than it ever delivered. The legal marketing landscape quickly punishes overreach and half-truths. When Expio partners with legal clients, we engineer every message to pass the toughest bar review, so our clients gain new clients for their integrity, not in spite of overlooked risks. Law firms and legal...

By Blog, Blogging, Content Marketing, , , , , 0 Comments
Read more...
24Oct

Best Practices for HIPAA-Compliant Digital Marketing

When one small private clinic used a free online appointment scheduler, they didn't think twice about the patient info collected until a data breach exposed hundreds of records. The fallout? Distrust, lost patients, regulatory headaches.  The lesson: Digital marketing in healthcare is a privacy minefield, and there’s no “gray area” with HIPAA. Expio steps in with a strong system, proven tools, rigorous partner vetting, airtight workflows. Our clients market with full confidence, safeguarding PHI at every turn and winning patient loyalty...

By Blog, Blogging, Content Marketing, , , 0 Comments
Read more...
26Sep

The Compliance Trap: How Marketing Falls Apart in Regulated Markets

Jessica, the marketing director for a regional medical device company, was frozen. She had a great campaign idea for an educational video series showing how their equipment improved patient outcomes. But every draft kept coming back with notes from legal: “Needs more disclaimers,” “Cannot imply results,” “Risk of regulatory violation.” Weeks went by, and the campaign never launched. This is the Compliance Trap: the cycle of great marketing ideas stalling or dying because businesses in regulated industries can’t afford breaking the...

By Blog, Blogging, Content Marketing, , , , 0 Comments
Read more...
02Sep

It Wasn’t Until a Patient Complained : Why Medical Marketing Needs More Than a Creative Freelancer

They thought a freelancer was enough. A women’s health clinic in Texas hired a freelancer to manage their website and social media. Things looked fine at first. A few posts got posted, and the website was revamped with new services. But no one was tracking the results. The content was far from medically accurate. Worst of all, a patient form collected personal health information with no encryption.   It wasn’t until a patient complained that the practice realized they were exposed both legally and...

By Blog, Blogging, Content Marketing, , , , 0 Comments
Read more...