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INSIGHTS

INSIGHTS

Yearly Archives - 2025

17Sep

Your Website Is Costing You Clients (Especially If You’re in a Regulated Industry)

Mark walked into our office frustrated. His engineering firm’s website had been live for five years, but inquiries from prospective clients were flat. The site was technically “compliant” with legal disclaimers, industry certifications, etc., but it was confusing, text-heavy, and left visitors unsure of what the firm actually did. If your website looks like Mark’s, you’re not alone. Business owners in healthcare, aviation, engineering, and legal industries often treat their website like a regulatory checklist, not a client acquisition tool. The...

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17Sep

Why ‘Clear’ Beats ‘Clever’ in Marketing Regulated Industries

If you’ve ever sat in a compliance meeting, you know how fast a “brilliant” marketing idea can die. The clever tagline? Gone. The flashy visual? Rejected. The edgy social post? Don’t even bother. For small business owners in highly regulated industries like medicine, aviation, engineering, or the law this story feels painfully familiar. You want to stand out, but every creative idea seems to hit a wall of regulations, oversight, or review committees. Here’s the truth: in your world, clarity beats cleverness...

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13Sep

Good Marketing Pays Rent. Great Marketing Builds Equity.

The Rent You Cannot Avoid Every business leader understands rent. If you stop paying it, the doors close. Your storefront goes dark, people walk by without stopping, and competitors take your place. Marketing works the same way. Good marketing is the rent you pay to keep your business visible. It is the cost of showing up. Without it, you disappear. The problem is that most companies think that paying rent is enough. Many SMBs don't pay it at all or do very little....

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08Sep

The Learjet Lesson: Trust Is Built on Expectations, Not Promises

In 1964, Bill Lear delivered his first jet to a client. It was an instant success. Shortly after, two of his planes crashed under mysterious circumstances. Lear could have looked the other way, blamed the pilots, or let the issue slide to protect sales momentum. Instead, he took a terrifying risk. He personally recreated the problem in the air to find the cause and nearly lost his life doing it. When he confirmed the defect, he grounded every plane, built a new...

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02Sep

He Thought His Nephew Could Handle It: Why Law Firms Should Think Twice Before Hiring a Freelancer for Marketing

Your reputation, compliance, and client trust are too important to gamble. A small but growing law firm had a relative, fresh out of college, running their website and social media. He knew design tools, posted a few graphics, and even wrote blogs using the latest AI tools. But nothing was optimized for SEO. No one checked for legal ethics violations. Worse, the content sounded like generic advice, not legal guidance from a trusted firm. When their case volume stagnated, they turned to...

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02Sep

It Wasn’t Until a Patient Complained : Why Medical Marketing Needs More Than a Creative Freelancer

They thought a freelancer was enough. A women’s health clinic in Texas hired a freelancer to manage their website and social media. Things looked fine at first. A few posts got posted, and the website was revamped with new services. But no one was tracking the results. The content was far from medically accurate. Worst of all, a patient form collected personal health information with no encryption.   It wasn’t until a patient complained that the practice realized they were exposed both legally and...

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02Sep

The Most Dangerous Gap in Business

When Clients Say “It’s Fine” The most dangerous gap in business relationships isn’t price or quality. It’s expectation(s). Most client breakdowns, whether it’s disappointment, churn, or a slow slide into resentment, come down to mismatched expectations. It's almost never malice. It's rarely incompetence. It's usually two parties assuming they were on the same page… when they weren’t even reading the same book. And the worst part? Clients rarely tell you what’s wrong. They hint. They withhold. They cancel and disappear. The Problem: Expectations Are...

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16Aug

How Growth Can Stall And What To Do Next

A midsize healthcare network had a good problem: Patient demand was rising. They were opening new locations. Appointment slots were filling faster than expected. Word-of-mouth referrals were climbing. But instead of celebrating, the CEO was cautious. She wanted to see “how the numbers looked” before committing to more staff, new equipment, or a tech upgrade. “Let’s wait another quarter before we invest.” Three months later, the wait times had doubled. The call center was swamped. Patients started leaving for providers who could see them...

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02Aug

From Grazing to Gazing: The Invisible System Draining Your Business, Brand, and Attention

In the late 19th century, the vast Texas Panhandle, where I grew up, bore witness to a true story of ranching resilience. The XIT Ranch sprawling across over three million acres, was born from a land deal to fund the Texas Capitol, managed by Chicago investors and local hands. Ranchers drove thousands of cattle onto the open range, each seeking to maximize their herds. For decades, the land supported this growth, but by the 1880s, overgrazing took its toll. The grass dwindled,...

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26Jul

The Escalation Trap: A Tale of Two Law Firms

Today? Outthinking escalation and how to only play the games you can win. What if your competitor (or spouse or whoever) isn’t the problem? What if it's the system you've allowed yourself to participate in? In a mid-size city in Texas, two of the city’s most recognized firms were locked in an aggressive rivalry for the business of a massive company that would be moving into the area. Let’s call them Firm A and Firm B. Firm A ran a massive billboard campaign:...

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