Blog

04FebFebruary 4, 2013

Timeless Needs Shape Future

In June of 2007, the iPhone was released. It marked the beginning of a streamlined world in which millions could now use a device housed in their pocket to make every choice imaginable with consultation from online data. It's hard to quantify how much things have changed under the new landscape of digital interactivity. Everything from purchasing a new television, to finding a spouse has been re-modeled in light of what's essentially quick, easy-driven media technology. The question is, where are we...

By andyrollerSocial Mediaamarillo, future, human, iPhone, media, online, presence, social, texas, timeless0 Comments

04FebFebruary 4, 2013

Staff Picks: Super Bowl Commercials

Get Happy - Volkswagon It gets better every time you watch it. Believe us, we know from experience. http://youtu.be/9H0xPWAtaa8 Farmers - Ram Trucks This powerful 2-minute story about hard-working farmers sends chills down the spine the first time. The flow of the commercial is thematic and captivating. http://youtu.be/AMpZ0TGjbWE

By andyrollerSocial Mediaamarillo, Commercials, Dodge, staff picks, Super Bowl, Volkswagon0 Comments

31JanJanuary 31, 2013

[Shared] New York Biotopes Video

http://vimeo.com/squaredesign/nybiotopes My bachelor graduation project „New York Biotopes“ deals with abstract plants and creatures, which change their forms because of insufficient living space and adapt themselves to the surroundings of the metropolis New York City. A type of metamorphosis, where the newly developed vegetation assimilates elements of the city and makes them useful for their own purposes. These creatures and plants, partly mechanical, partly organically in appearance, spread more and more over the city and fill it up with life. My...

By andyrollerSocial Mediaamarillo, expio, New York, Video0 Comments

24JanJanuary 24, 2013

Facebook Amps Up Its Search & What That Means for You

Imagine this scenario: you need to choose a restaurant for an important event, like a date or birthday party. But, you're new to the area and need recommendations. Most of the time, you would go to Google with a search like, "restaurants nearby" or, for example, if you want to eat Italian, "Italian restaurants". But, you're smart. You need real reviews from people in order to find the perfect place. So, you go to one of our traditional favorites, Yelp!. There, you...

By andyrollerSocial Mediaamarillo, Facebook Graph Press, Search, SEO, Social Media0 Comments

03JanJanuary 3, 2013

Timing Brand Facebook Posts Per Industry

When should you be posting on your business Timeline? Is your audience getting your posts on time, when they're most connected, interested and ready to hear from you? Perhaps, with a little research, you'll see that your followers' activity peaks at different times than the focus of your posts. Let's face it, in all likelihood, the social media world isn't necessarily online during 9-5 business hours (when you and your marketing team are most likely going to post). How does...

By andyrollerSocial Mediaactivity, data, Facebook, industry, Infographic, linchpin, posts, SEO, strategy0 Comments

18DecDecember 18, 2012

A New Potentially Unpopular Instagram Policy

Instagram says it now has the right to sell your photos In its first big policy shift since Facebook bought the photo-sharing site, Instagram claims the right to sell users' photos without payment or notification. Oh, and there's no way to opt out. New Instagram Policy Excerpt [READ MORE]... New Privacy Policy from Instagram Follow @Expio on Instagram

By andyrollerSocial MediaInstagram, policy, users0 Comments

13DecDecember 13, 2012

Case Study: “Code Word” from Sonic Drive-In

STUDYWe've helped Sonic Amarillo Build Engagement and Loyalty with the CODE WORD campaign They received 71 new likes in 7 days on mobile phones at the carhop How it works Everyday during the month of December, we've been publishing a CODE WORD like "Reindeer" or "Icicles" on the Sonic Amarillo Facebook and Twitter pages. Preparations began when we posted signs at all 18 carhops (to notify on location) and posted updates preceding December to Facebook, Twitter and website viewers.

By andyrollerSocial Mediaamarillo, Case Study, engagement, Sonic0 Comments

Location-based services are all the rage

06DecDecember 6, 2012

Big Potential For Location-Based Social Media

happily shared via Business Insider Why Location-Based Services Like Foursquare Are Going To Become Big Businesses Location-based services is one of the hottest startup trends to have come out of the smartphone revolution of the past few years. But despite the hype, many people wonder what location-based services are really about, and whether they can be a real business. In a recent special report, BI Intelligence answers these questions. We: Present an overview through explainers of the most interesting location-based services including Foursquare, Shopkick and Groupon Now. Analyze case studies of promising business use of these platforms,...

By andyrollerSocial Mediaapps, Business Insider, location-based, smartphone, Social Media0 Comments

Create a scaleable social media strategy

04DecDecember 4, 2012

“Picture yourself at sea, a hostile ship bearing…

“Picture yourself at sea, a hostile ship bearing down on you. You have a limited amount of gunpowder. You take all your gunpowder and use it to fire a big cannonball. The cannonball flies out over the ocean … and misses the target, off by 40 degrees. You turn to your stockpile and discover that you’re out of gunpowder. You die.” It's obvious that in this new world of online media, businesses are making Facebook and Twitter (as well as many...

By andyrollerSocial Mediablog, concepts, Facebook, media, scaleable, social, Twitter, youtube0 Comments

Who We Are

Contact us

Learn More