Tag - Facebook

06Apr

9 Facts that Prove Social Media has Changed the World Forever

[avatar user="chelsea" size="medium" align="right"]Chelsea Berg, Expio Blogger[/avatar] Facebook, LinkedIn, Instagram, Pinterest and Other Social Media Platforms' Impact From relationships to how we choose our next meal, Social Media has woven itself into the fabric of mankind. Overkill much? We don't think so. Check out the 9 Facts That Prove Social Media Has Changed the World Forever...   The Facts If Facebook were a country, it would be the third largest in the world. Two new users join LinkedIn every second. 25% of Facebook users check their account at least...

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Two dogs in a field of flowers - Expio Consulting
27Apr

I Haven’t Picked up a Camera In Weeks and My Facebook Page Is Loaded with Perfect Photos

[column type="one-half" fade_animation="in" fade_animation_offset="45px"]If you're looking for ways to make your page more visually-appealing, but lack photography skills, this is for you. If you're using stock photos for Facebook post images, this is for you. The plight of non-photographers A common conundrum for many Facebook admins is coming up with photos for posts. It's a commonly-known fact that photos and videos generates far more engagement than text-only posts. If you're not a photographer, this can be a daunting reality. Social Media is a marathon. It takes a...

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20Mar

Understanding Facebook Check-Ins for Page Admins

UPDATE: Facebook has updated since this post was written. Admins are now able to engage more fully on check ins from users who use their page. Click on Notifications, then click Activity to find Check Ins in the Admin Toolbar Once you click Activity, you'll see Check-ins alongside Reviews, Mentions and Shares. [column type="one-third" fade_animation="in" fade_animation_offset="45px"] You already know about likes and comments, and shares - the "big three" of Facebook engagement. But, are you familiar with Facebook "Check-Ins"? Watch our short video for a...

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17Sep

Facebook Post “Reach” Is Declining and What to Do About it

Consider "Boosting" Posts regularly As you may have noticed, while social media use and engagement continue to rise, Facebook organic (not boosted) reach has been on the decline.

 Some see this as a negative, but it's not. Facebook, now a public company, has had to grow up and actually meet quarterly earnings. So, they've decreased the ability of brands to get the kind of reach they once had without spending some money. We've tracked our client pages and we've seen this decline first...

By Expio Values, Social Media, 0 Comments
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12Jun

More Interesting Facebook Ads in One Simple Step

Facebook is giving users the ability to customize the kind of ads they see. If they don't like it, they can now tell Facebook and Facebook will try again with another ad it thinks you might like more. This doesn't mean ads are going away, or will appear less often, however. It just means you have more control of the ads you see. For businesses, this is yet another example where great content is more important than ever. If you aren't...

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22May

This One Simple Tactic Can Double Your Facebook Engagement – Jason Parks

This blog post (shared from jeffbullas.com) is by guest author Jason Parks, Owner of The Media Captain. Follow him at @TheMediaCaptain on Twitter.These tips are on par and really helpful. We've been using these tactics for a long time and have seen results on a daily basis from these practices. Developing a character for your brand posts, sharing staff stories and more are crucial strategies for producing great and share-worthy content on brand social media platforms. Case Analysis We broke down insights for a client of ours, Panhandle...

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30Apr

Matthew Effect: Key To Facebook News Feed

[vc_row][vc_column width="1/1"][author][blockquote type="left" cite="Gospel of Matthew"]"Whoever has will be given more... Whoever does not have, even what they have will be taken from them."[/blockquote][feature_headline type="left" level="h3" looks_like="h3" icon="pencil-square-o"]Custom Selected News Feed[/feature_headline][text_output]In his book Outliers Malcolm Gladwell demonstrates a principle he calls the "Matthew Effect". Essentially, the idea is that when a person gets an early opportunity or a more-lengthy opportunity, it leads to a multiplication of opportunity in the future. And though we can't fully explain the idea (read the...

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21Apr

Facebook Ads: What’s Different About Boosted Posts? (Excerpts)

Did you know there are several different kinds of Facebook ads? Traditional Facebook ads appear on the sidebar. On the other hand, boosted posts appear in the user's News Feed. This is a critical difference. So, which should you choose and why? Is there a good strategy to keep in mind for using them in different scenarios? [custom_headline type="left" level="h4" looks_like="h4"]Traditional Facebook ads appear in the user's sidebar[/custom_headline] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3338"] [custom_headline type="left" level="h4" looks_like="h4"]Boosted posts appear in the...

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14Apr

Thoughts on Facebook Reach Decline? (Excerpts)

Is Facebook on the decline? There are many opinions out there, but I've shared  screenshots below of an email exchange I recently had with Andy Roller, Expio Lead Consultant on the subject. He shares brief and helpful insights on how Expio Consulting sees and plans to handle the changes... [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3319"] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3324"] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3320"] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3323"] [image type="none" float="none" info="none" info_place="top" info_trigger="hover" src="3321"] [image type="none" float="none"...

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26Aug

How To Attract Influencers, Not Freeloaders, In Facebook Contests

How to Ensure Your Facebook Contests Attract Genuine Fans By Emeric Ernoult Published June 10, 2013, Social Media Examiner #1: Award Appropriate Prizes Don’t offer attractive prizes that have nothing to do with your brand. #2: Choose Your Winners Wisely Many contests use a system of votes (photo competitions) or point accumulations (quizzes) to identify finalists or winners. These methods animate your campaign, boost engagement and can increase the chances of the contest going viral. But they should never be the only methods used for choosing your...

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