Tag - Social Media

06Apr

9 Facts that Prove Social Media has Changed the World Forever

[avatar user="chelsea" size="medium" align="right"]Chelsea Berg, Expio Blogger[/avatar] Facebook, LinkedIn, Instagram, Pinterest and Other Social Media Platforms' Impact From relationships to how we choose our next meal, Social Media has woven itself into the fabric of mankind. Overkill much? We don't think so. Check out the 9 Facts That Prove Social Media Has Changed the World Forever...   The Facts If Facebook were a country, it would be the third largest in the world. Two new users join LinkedIn every second. 25% of Facebook users check their account at least...

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03Jul

Report on Social Media and the Patient Experience via TCU and Expio Consulting

Currently over 55% of patients engage with some form of social media. This report proves that number will continue to rise. 39% of respondents say they share medical information using social media. Contrary to the fears of many executives, patients tend to share positive experiences on social media. This report found though it's true that patients also do share bad experiences, it's far less common. Patients want to share their stories. And prospective patients want to read stories. Extended families and networks...

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How to easily feature staff on social media
24Nov

How To Easily Feature Staff on Social Media

[vc_row][vc_column][vc_column_text][custom_headline type="left" level="h4" looks_like="h4"]Three simple steps for uploading and sharing feature photos[/custom_headline] [pullquote type="left"]Take a picture of that guy or girl in the office that brings that joy, that brings that positive attitude to work, and share the joke that they told, or just share something about them and let some fun and some humor get out there on the Facebook page. [/pullquote] Hey, I'm Joshua Godsey, Social Media Writer for Expio Consulting. I wanted to talk about how to feature your staff on...

By Expio Values, Social Media, 1 Comment
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24Oct

Why Your Social Media Isn’t Working

[custom_headline type="left" level="h4" looks_like="h4"]If you’re not doing a good job of taking care of your customers offline, social media will just make you worse.[/custom_headline] [x_video_embed type="16:9"][/x_video_embed] [pullquote type="left"] Maybe you’re just pushing yourself on people. So, social media is a conversation. It’s not a place just to always talk and never listen. [/pullquote]So first reason it may not be working is you suck. If your business sucks, if you’re not doing a good job of taking care of your customers offline, if your service...

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20Jun

5 Evidences that Prove Social Media is Making Business Better

1. Brands are now listening more than ever Great customer experiences start with knowing the customer. That's easier than ever thanks to the thousands of comments on brand posts everyday. This vast stockpile of user-submitted information has proven itself to be a powerful tool in the hands of business leaders, enough to translate into executive action. And it's awesome. About 50% of companies say social business has improved marketing optimization, customer experience and brand health (Altimeter Group). 2. Results are easier to track New tools for data...

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20Jun

Social Media & Medical (Google Presentation)

ContributorsJoshua Godsey & Andy Roller Patient-Centered Social Media The New Bedside Manner Case study by Expio including a Google presentation of social media campaigns and results for featured clients in the medical field. Click to open in a new window What the presentation includes: Social Media for Medical explained Social media gives medical specialists the perfect platform to share quick, easy, informative and useful information to an audience. Becoming a go-to resource on social media means they'll look to you when they need medical services. Results Screenshots of real engagement...

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22May

This One Simple Tactic Can Double Your Facebook Engagement – Jason Parks

This blog post (shared from jeffbullas.com) is by guest author Jason Parks, Owner of The Media Captain. Follow him at @TheMediaCaptain on Twitter.These tips are on par and really helpful. We've been using these tactics for a long time and have seen results on a daily basis from these practices. Developing a character for your brand posts, sharing staff stories and more are crucial strategies for producing great and share-worthy content on brand social media platforms. Case Analysis We broke down insights for a client of ours, Panhandle...

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10Mar

Micro-Stories, Marketers Ruining Social Media and the Friend Who Keeps Calling

Be a master of context In the elevator, at the gym or in line at the coffee shop, there's a micro-moment happening. Sometimes, companies tend to think their Facebook page is an ongoing digital conference. But, it isn't. They're posting information to one person in one place in one moment. Become a master of context. What's the weather like? What are the biggest obstacles your customers are facing? It's this context that should determine how you formulate what to offer in...

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26Aug

How To Attract Influencers, Not Freeloaders, In Facebook Contests

How to Ensure Your Facebook Contests Attract Genuine Fans By Emeric Ernoult Published June 10, 2013, Social Media Examiner #1: Award Appropriate Prizes Don’t offer attractive prizes that have nothing to do with your brand. #2: Choose Your Winners Wisely Many contests use a system of votes (photo competitions) or point accumulations (quizzes) to identify finalists or winners. These methods animate your campaign, boost engagement and can increase the chances of the contest going viral. But they should never be the only methods used for choosing your...

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25Jul

A Great Facebook Page Is Engaging, Not Merely Likes

The Quality of a Click Isn't 1:1 http://vimeo.com/71025901 The value of a click isn't 1:1. Some clicks are people simply browsing your page, most likely bouncing off your page in seconds. Some are spam. When you study your web analytics, delineate why and how clicks are making their way all the way to a sale, or to the page you want them to reach. Perhaps your goal is to get email addresses into a form, receive donations to your campaign, etc. Whatever...

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