The Genius of Brevity
Andy Roller, Expio Founder Ernest Hemingway was once challenged to write a story in 6 words or less: "For sale. Baby Shoes. Never Worn." He would love Twitter. #KeepItBrief
21Mar
07Jan
4 Determining Factors for AdWords Strategy Success
Criteria for Conversion Success or Failure Four quick questions to ask yourself when starting a new AdWords campaign. 1. Website The url corresponding with each ad meets the needs of the searcher - Yes/No 2. AdWords Ad The Ad is relevant and compelling to the needs of the searcher - Yes/No 3. Keywords The keyword matches the needs of the searcher - Yes/No 4. Competition The ad and/or keyword is in a saturated market and is unable to compete - Yes/No Contact Expio for more information about AdWords
17Dec
23 Ways to Achieve “High-Quality” Website Status
A Google Expert's Checklist "This website doesn't load fast enough." "This website has duplicate content." "It needs quality content before Google will begin listing this site in Search." "Your site has a bunch of issues." "The Google listing for your business is all wrong." The phone rings. It's an SEO expert with a laundry list of problems you've never even heard of before. The person on the other end is telling you everything is wrong about your SEO, Google listing of website. These self-proclaimed SEO experts say your website...
03Jul
Report on Social Media and the Patient Experience via TCU and Expio Consulting
Currently over 55% of patients engage with some form of social media. This report proves that number will continue to rise. 39% of respondents say they share medical information using social media. Contrary to the fears of many executives, patients tend to share positive experiences on social media. This report found though it's true that patients also do share bad experiences, it's far less common. Patients want to share their stories. And prospective patients want to read stories. Extended families and networks...
27Apr
I Haven’t Picked up a Camera In Weeks and My Facebook Page Is Loaded with Perfect Photos
If You're Not a Photographer, This is For You If you're looking for ways to make your page more visually appealing but lack photography skills, this is for you. If you're using stock photos for Facebook post images, this is also for you. The Plight of Non-Photographers A common challenge for many Facebook admins is coming up with photos for posts. Photos and videos generate far more engagement than text-only posts. If you’re not a photographer, this can feel daunting. Social media is a...
23Apr
The NLRB and Legal Considerations for Employer’s Social Media Policies
European Sports Cars, Hot Dogs, and What To Do If An Employee Posts Embarrassing Images on Social Media It can be awkward. An employee catches the attention of Social Media and the effects of a not-so-good-for-PR post makes its way all the way to the top, potentially putting said employee on the chopping block. The story below reflects a reality that is becoming more and more common in the digital age. Here are two quick key points from the NLRB that will help...
06Apr
How to Add Follower Recognition to Your Social Media Toolbox
3 Step Process Ding. The sound on the phone's notification bar goes off and a notification pops up: “@KateOvens just tweeted you a photo.” As the app opens, you begin reading the tweet, and satisfaction from being recognized for a job well done sets in. The tweet talks all about how great your business is. It feels good — so, so good. Someone took the time to take a picture and write a positive experience about your company. This is what Social Media for business...
03Apr
Why is Facebook Removing Likes?
True Facts About Disappearing Likes That Will Make You Rethink Your Panic Attack A recent move by the folks at Facebook headquarters has some page admins panicking. Why are numbers of likes - precious fans! - disappearing from the page? Keeping a close eye on the number of likes on a particular Facebook Page, many have noticed a worrying number of small losses. What's going on? The truth is, Facebook is not out to sneak-attack your page likes, despite what it might...
20Mar
Understanding Facebook Check-Ins for Page Admins
UPDATE: Facebook has updated since this post was written. Admins are now able to engage more fully on check ins from users who use their page. Click on Notifications, then click Activity to find Check Ins in the Admin Toolbar Once you click Activity, you'll see Check-ins alongside Reviews, Mentions and Shares. You already know about likes and comments, and shares - the "big three" of Facebook engagement. But, are you familiar with Facebook "Check-Ins"? Watch our short video for a some basic understanding...
09Feb
3 Things Sales Leaders Need to Get Right Every Day
By Andy Roller On a Google Hangout, I recently interviewed John Sahid. We talked about sales training, managing sales teams, the relationship between sales and marketing, the impact of social media on B2B healthcare sales, and the best emails that help create sales opportunities. Here are three key things that sales leaders must get right: 1. Quickly show relevance and value Enough said. 2. Tell the right economic story Yes, it’s changing — and the pace of change keeps speeding up with technology. 3. Invest in your...